Brand Tone

Honest, Simple, Positive, Informative, Friendly, Relatable

Brand Values

• •Honesty and Transparency
• •Simplicity
• •Effectiveness and Quality
• •Accessibility and Affordability
• •Australian Made
• •Customer Wellbeing
• •Sustainability

Best Practices

• •Be 'Frank' and 'Simple': Always prioritize clear, straightforward language. Avoid jargon, overly technical terms, or exaggerated marketing claims. If you make a claim, be ready to back it up with simple facts about your ingredients and formulations.
• •Focus on Honesty and Transparency: Clearly list ingredients and explain their purpose in a way that's easy to understand. Don't hide behind vague terms. This builds trust.
• •Maintain a Positive and Supportive Voice: Frame wellness as an achievable and positive journey. Offer encouragement and practical solutions rather than focusing on problems or using fear-based tactics.
• •Educate, Don't Just Sell: Provide genuine value by sharing knowledge about health, wellness, and the benefits of your ingredients. This positions the brand as a helpful expert.
• •Keep it Relatable: Acknowledge the everyday challenges of maintaining a healthy lifestyle and position Frank Simple as a practical, supportive partner. Use language that resonates with a busy, health-conscious audience.

Social Perception

Trusted Source for Wellness, Effective Products, Good Taste, No-Nonsense Approach Appreciated, Growing Recognition

Copy Examples

• •Real wellness, refreshingly simple. Discover Frank Simple – honest ingredients, real results.
• •Tired of the bloat and guesswork? Our Gut Restore is frankly formulated with what you need, and nothing you don't. Support your digestion, simply.
• •Your daily boost, made easy. ✨ Frank Simple is here to help you fill those nutritional gaps and feel your best, without the fuss. What wellness win are you celebrating today? #FrankSimpleWellness #SimplyYou
• •Frankly, You Deserve to Know What's In Your Supplements.
• •Unlock your natural glow and energy. Frank Simple delivers effective, Australian-made wellness essentials that fit your life. No fluff, just goodness. Shop now.