Brand Tone

Friendly and Approachable, Enthusiastic and Upbeat, Value-Conscious and Smart, Eco-Conscious and Responsible, Trustworthy and Reassuring, Slightly Playful/Cheeky

Brand Values

• •Affordability & Value
• •Sustainability & Environmental Responsibility
• •Quality & Reliability
• •Customer Satisfaction
• •Transparency (Aspiring)
• •Australian-Owned

Best Practices

• •Be Genuinely Frank and Friendly: Use conversational language, address the audience directly (e.g., "you," "your"), and don't be afraid of a little personality or humor where appropriate. Avoid overly corporate or stiff jargon.
• •Emphasize Value and Smart Choices: Consistently highlight the benefits for the customer – saving money, getting a quality product, and making a positive environmental impact. Frame buying refurbished as an intelligent decision.
• •Champion Sustainability: Weave the eco-friendly message into your copy naturally. Explain how choosing refurbished helps the planet (e.g., reduces e-waste, less CO2). Mention partnerships like One Tree Planted.
• •Build Trust Through Transparency and Assurance: Clearly state warranty terms, quality checks, and battery health guarantees. Acknowledge what "refurbished" means in a positive light, focusing on the rigorous testing and certification.
• •Keep it Aussie (Subtly): While not overdoing it, the "Australian-owned and operated" aspect can be a point of connection. The occasional local slang or a generally down-to-earth approach can resonate with the target market. Ensure the language feels authentic and relatable.

Social Perception

Generally viewed as a trustworthy source for good quality refurbished phones at fair prices. Customers often highlight the "as new" condition of phones and the fast shipping. Recognized for its commitment to sustainability, which appeals to environmentally conscious consumers. Seen as a smart way to save money without significantly compromising on quality or features.

Copy Examples

• •Headline: Go Frank! Your Wallet (and the Planet) Will Thank You. Body: Tired of paying top dollar for the latest tech? At Frank Mobile, we give you premium refurbished iPhones and smartphones that look and feel amazing, without the brand-new price tag. Plus, every purchase helps reduce e-waste. Smart, sustainable, and frankly, a no-brainer. Shop now and get Franked!
• •Social Media Post (Instagram/Facebook): Hey Bestie! 👋 Want that iPhone 14 glow-up without the ouch-factor for your bank account? ✨ We've got 'Mint' condition refurbs that are practically sparkling! Save big, get a 12-month warranty, and we'll even plant a tree for you. 🌳 How cool is that? Tap the link in bio! #GetFranked #RefurbishedRocks #EcoSmartTech
• •Email Subject: Frankly, This Deal is Too Good to Miss! Body: Let's be Frank. You want awesome tech. You want to save money. You care about the planet. Guess what? We do too! Check out our latest drop of premium refurbished Samsungs – all backed by our solid 12-month warranty and 80%+ battery guarantee. Upgrade guilt-free today!
• •Website Banner: Don't Break the Bank. Break Up with New. Body: Discover premium refurbished phones that are kind to your pocket and the Earth. With Frank Mobile, you get top-tier tech, a 12-month warranty, and the warm fuzzy feeling of making an eco-conscious choice. Why buy new when refurbished is this good?
• •Product Description Snippet (for a "Good" condition phone): This iPhone 12 is in 'Good Frank Condition' – it's been fully tested by our tech wizards, works like a charm, and is ready for a new adventure with you! It might show a few small signs of its previous life (hey, character!), but it's 100% functional, unlocked, and comes with our 12-month peace-of-mind warranty. A truly smart way to own awesome tech and save some serious cash.