Brand Tone

Elegant & Celebratory, Personal & Heartfelt, Customer-Centric & Accommodating, Confident & Quality-Focused

Brand Values

• •Personalization & Uniqueness
• •Celebration of Milestones
• •Quality Craftsmanship
• •Customer Satisfaction & Service
• •Creating Memories & Connections
• •Affordability

Best Practices

• •Emphasize 'Keepsake Quality': Consistently use words like 'cherished,' 'treasured,' 'lasting,' 'memorable,' and 'bespoke' to reinforce the idea that these are not just glasses, but items of sentimental value designed to be kept.
• •Focus on the 'Moment': Frame the copy around the special occasions the products are for – weddings, anniversaries, birthdays, achievements. Use evocative language that taps into the emotions of these events.
• •Maintain an Elegant yet Approachable Voice: While the products are for special, often formal, occasions, the tone should remain warm and inviting. Avoid overly stuffy or overly casual language. Think 'sophisticated friend.'
• •Clearly Communicate Personalization: Ensure the ease and beauty of the personalization process are always highlighted. Use phrases like 'your unique touch,' 'custom engraved for you,' 'tell your story.'
• •Show, Don't Just Tell, the 'Why': Instead of just saying 'it's a great gift,' explain *why* – because it’s personal, thoughtful, a lasting reminder of a special day, a reflection of a unique journey. Connect the product to the emotional benefit for the recipient and giver.

Social Perception

Positive for Product & Service (among reviewers), Niche Appeal, Limited Broad Awareness. The available external review data is sparse but suggests a generally satisfactory experience for many customers, though not universally perfect.

Copy Examples

• •Headline: More Than a Glass, It's a Story. Etched Forever. Body: Celebrate their moment with a Frankly James engraved glass. Personalised with your touch, cherished for a lifetime. Shop now for unforgettable wedding & anniversary gifts. Call to Action: Create Your Keepsake.
• •Headline: Raise a Toast to the Unforgettable. Body: From 'I do' to 'Happy Anniversary,' and every milestone in between. Our bespoke engraved champagne flutes and wine glasses add a uniquely personal touch to their special day. Call to Action: Discover Personalised Elegance.
• •Headline: The Art of Thoughtful Gifting. Beautifully Engraved. Body: Looking for a gift that truly speaks from the heart? A Frankly James personalised whisky glass or wine decanter, elegantly engraved with their initials or a meaningful date, is a gesture they'll never forget. Call to Action: Find the Perfect Engraved Gift.
• •Social Media Post (Image: Close-up of engraving detail): Text: It's all in the details. ✨ We believe every special occasion deserves a memento as unique as the memory itself. What moment would you capture on a Frankly James glass? #FranklyJames #EngravedGifts #PersonalisedPerfection #CelebrationGlassware
• •Email Subject Line: Make Their Next Celebration Shine Brighter Body: Hi [Customer Name], At Frankly James, we're passionate about helping you create lasting memories. Our collection of engravable glassware is designed to turn any occasion into something truly special. Imagine their delight unwrapping a gift that's been personalised just for them. Call to Action: Explore Our Collections.