Brand Tone

unapologetic, playful, and colorful. It's also described as daring, quirky, and not confined to societal conventions. The language used on their website and social media is friendly, approachable, and personal, often reflecting the founder's own voice. Slogans like "Dare to be bold!" reinforce this audacious and confident tone. The overall feeling is one of creative self-expression and fun.

Brand Values

• •Individuality and Self-Expression
• •Creativity and Artistry
• •Authenticity
• •Boldness and Confidence

Best Practices

• •Embrace Playful Language: Use vibrant and energetic words. Don't be afraid of puns, alliteration, and a touch of humor to keep the tone light and engaging.
• •Speak Directly to the Individual: Use "you" and "your" to create a personal connection with the customer. Make them feel seen and celebrated for their unique style.
• •Champion Self-Expression: The copy should consistently encourage customers to be themselves, to be daring, and to use fashion as a form of self-expression.
• •Tell the Story: Weave the brand's origin and the founder's passion into the narrative. This reinforces authenticity and the 'handmade with love' appeal.
• •Stay Visually Consistent: Ensure the bold and colorful aesthetic of the jewelry is reflected in the visual branding and the language used across all platforms. The words should match the vibrant energy of the products.

Social Perception

The public perceives Frankly Bold as a unique and artistic local brand. It is celebrated for its bold, beautiful, and colorful designs. Customers and followers on social media appear to appreciate the craftsmanship and the personal touch of the founder. The brand is seen as a positive force within the local creative community in Malta, contributing to a more vibrant and colorful local market. The feedback highlighted in an interview with the founder suggests that the jewelry makes people smile and feel confident.

Copy Examples

• •Why whisper when you can roar? Our new collection is here to make a statement. For the unapologetically you. #FranklyBold
• •Life’s too short for boring jewelry. Adorn yourself in color, embrace the chaos, and dare to be frankly bold. ✨
• •Handcrafted for the bold and the brave. This piece isn’t just an accessory; it’s a conversation starter. Wear it and let your true colors shine.
• •Tired of blending in? Stand out with Frankly Bold. Our handmade polymer clay earrings are designed for the quirky, the curious, and the colorful. Shop now and get free shipping on orders over €50!
• •Be Bold. Be You. Be First to See Our New Arrivals.