Brand Tone

Professional & Knowledgeable, Quality-Focused & Craftsmanship-Oriented, Customer-Centric & Approachable, Understated & Elegant, Traditional & Heritage-Proud

Brand Values

• •Quality & Endurance
• •Honor & Integrity
• •Craftsmanship
• •Austere Simplicity & Timeless Design
• •Customer Relationship & Personal Service
• •Passion for Design

Best Practices

• •Emphasize "Fortitudo et Fides" (Strength and Honor): Subtly weave these core values into messaging. This can be through highlighting product durability (Strength) and the lifetime warranty or customer service excellence (Honor).
• •Focus on Craftsmanship and Detail: Use language that reflects precision, care, and the artistry involved, especially when discussing materials, design, and nibs. Avoid overly casual or slang terms.
• •Maintain Professionalism with Approachability: While the tone should be professional and knowledgeable, ensure it remains welcoming. Highlight the direct customer interaction and support that the brand is known for.
• •Champion Timelessness over Trends: Position the pens as enduring pieces rather than fashionable items. Use terms like "classic," "heritage-inspired," "enduring design," and "austere simplicity."
• •Be Transparent and Informative: Provide clear, detailed information about products, materials, and the company's history or philosophy. This builds trust and aligns with the knowledgeable aspect of the brand's tone.

Social Perception

Highly Respected, Trusted for Quality, Associated with Excellent Nibs, Exemplary Customer Service, Good Value, Understated Class, Pen Show Favorite

Copy Examples

• •Franklin-Christoph: Strength in Design, Honor in Craft. Discover writing instruments built for a lifetime of use, featuring meticulously tuned nibs and timeless aesthetics.
• •Introducing the Model [X] in [New Material Name]. Experience the subtle beauty and exceptional craftsmanship that defines Franklin-Christoph. Each pen, a testament to austere simplicity and enduring quality. Link in bio to explore. #FranklinChristoph #FountainPen #MadeinUSA #PenCollector #TimelessDesign
• •Beyond the fleeting trend, lies enduring quality. Franklin-Christoph pens are crafted for those who appreciate meticulous detail, from our custom-ground nibs to our heritage of 'Fortitudo et Fides.' Experience the difference. Visit our collection: [Link]
• •...At the heart of every Franklin-Christoph fountain pen is a nib tuned to perfection. Choose from our range of standard JoWo nibs or elevate your writing experience with a signature Masuyama or in-house SIG (Stub Italic Gradient) grind, ensuring a connection between pen, paper, and writer unlike any other.
• •New Arrivals & The Franklin-Christoph Commitment to Quality