Brand Tone

sophisticated, modern, and unapologetic

Brand Values

• •Normalization and Elevation of Cannabis Culture
• •Quality and Craftsmanship
• •Style and Personal Expression
• •Inclusivity and Empowerment
• •Community and Collaboration

Best Practices

• •Use Elevated Language: Consistently employ a sophisticated vocabulary. Words like "ritual," "elevate," "curated," "minimalist," and "discerning" reinforce the brand's premium positioning.
• •Focus on Lifestyle Integration: Frame products not just as smoking accessories, but as integral parts of a stylish and modern lifestyle. Showcase how they blend with fashion, home decor, and personal expression.
• •Maintain a Minimalist Aesthetic: Ensure all visual and written content is clean, modern, and uncluttered. This reflects the design philosophy of the products themselves.
• •Speak with Confidence and Authenticity: The brand's tone is unapologetic. The copy should be direct and confident, speaking to a consumer who is self-assured in their choices. As a woman-owned brand, leaning into this authentic voice can be powerful.
• •Educate on Quality: Subtly weave in details about the premium materials and craftsmanship. This educates the consumer on the value of the products and justifies the price point, reinforcing the brand's commitment to quality.

Social Perception

The social perception of Frankie Smoke is largely positive among its target audience. Customers seek high-quality, stylish cannabis accessories that differ from conventional options. The brand is perceived as a pioneer in the luxury cannabis accessory space, effectively bridging the gap between high fashion and cannabis use. Its premium pricing positions it in a high-end category, and recognition on platforms like Leafly lends it credibility within the cannabis community.

Copy Examples

• •Elegance in every exhale. Introducing The Aurora Pipe, where minimalist design meets flawless function. Crafted for the discerning smoker, it’s not just an accessory; it’s an experience. Elevate your ritual.
• •Wear your vibe. Our new collection of 18K gold-plated charms are more than just jewelry; they're a subtle nod to a lifestyle of elegance and elevation. Be bold, be you.
• •Your ritual, refined. Frankie Smoke is for those who appreciate the finer things. Our accessories are designed to complement your style and elevate your moments. #FrankieSmoke #ElevateTheEveryday
• •Beyond the ordinary. Discover a world where cannabis culture and sophisticated design converge. Shop our collection of elegant tools and accessories.
• •It's time for an upgrade. Leave behind the conventional and embrace a new standard of smoking accessories. For a limited time, enjoy complimentary shipping on all orders. Elevate your collection today.