Brand Tone

Authentic & Personal, Artisanal & Creative, Nature-inspired & Serene, Approachable & Friendly, Slightly Whimsical & Delicate

Brand Values

• •Craftsmanship & Quality
• •Authenticity & Uniqueness
• •Nature & Coastal Inspiration
• •Local Sourcing (implied)
• •Passion & Love for the Craft

Best Practices

• •Embrace Storytelling: Weave the narrative of the Maine coast, the "one-woman operation," and the journey of the materials (like sea glass) into your descriptions and posts. This reinforces authenticity and connection.
• •Use Sensory Language: Incorporate words that evoke the sights, sounds, and feelings of the beach and ocean (e.g., "ocean-tumbled," "sun-kissed," "salty air," "serene," "gentle").
• •Maintain a Personal & Approachable Voice: Write as if you're speaking to a friend who shares a love for the coast and handcrafted items. Use "I" and "you" where appropriate, especially in social media interactions and email.
• •Highlight Uniqueness and Craftsmanship: Consistently emphasize that pieces are handmade, unique, and created with care and attention to detail. Avoid generic descriptions.
• •Visual & Verbal Synergy: Ensure that the tone of your copy aligns with your visual branding (which is already strong with beach-themed, natural imagery). The words should complement and enhance what customers see.

Social Perception

Customers likely perceive Frankie on the Beach as a provider of unique, beautiful, and handcrafted jewelry with a distinct coastal charm. The brand is likely seen as small-scale and personal, appealing to those who value handmade items and a connection to the artisan. There's an appreciation for the aesthetic and the story behind the jewelry (Maine coast, sea glass).

Copy Examples

• •Whispers of the Maine tide, captured in sterling silver. Our new Sea Swirl necklace features a unique piece of ocean-tumbled sea glass, hand-wrapped with care. Wear a piece of the coast, wherever you wander. ✨ #FrankieOnTheBeach #SeaGlassJewelry #HandmadeInMaine
• •Sun-kissed mornings and salty air – the inspiration behind every Frankie on the Beach creation. Each piece is a little reminder of those perfect beach days. What does the ocean inspire in you? 🌊 #CoastalCharm #HandcraftedJewelry #MaineMade
• •Hello, ocean lover! Just like a rare beach find, our new 'Tidal Treasures' collection has just landed. Discover handcrafted pieces born from the seafoam and sands of Maine, made just for you. Explore the magic...
• •Frankie on the Beach: Handcrafting salty serenades in sterling silver & sea glass. Your piece of the Maine coast, made with love by the sea. 🐚
• •Treat yourself to a handcrafted treasure from the shore. For a limited time, enjoy [Discount Percentage]% off all our sea glass earrings. Bring the calming essence of Frankie on the Beach to your everyday. Shop now via the link in bio! 💖 #BeachJewelry #ArtisanMade #SupportSmall