Brand Tone

Friendly and Approachable, Joyful and Positive, Confident and Empowering, Stylish and Trendy, Personal and Heartfelt

Brand Values

• •Joy
• •Confidence and Beauty
• •Style and Affordability
• •Individuality and Statement-Making
• •Community and Collaboration
• •Legacy and Inspiration
• •Personalization and Uniqueness

Best Practices

• •Emphasize "Joy" and Positivity: Consistently weave the core value of "For Joy" into messaging. Use uplifting and cheerful language.
• •Speak to the "Everyday Girl": Maintain a relatable, friendly, and inclusive tone. Avoid overly formal or exclusive language.
• •Highlight Uniqueness and Personalization: Stress the Austin design origin, the made-to-order aspect, and the ability to find or create pieces that tell a story or represent a place.
• •Connect with Confidence and Self-Expression: Remind the audience that Frankie Jean pieces are about feeling good and making a personal style statement.
• •Be Transparent and Engaging: Clearly communicate policies (like returns for made-to-order items) in a friendly way. Encourage interaction and share the brand's community spirit and story when appropriate.

Social Perception

Positive for Product Uniqueness, Seen as Trendy and Local-Focused, Concerns about Return Policy, Appreciation for Brand Story (where known), Limited but Generally Positive Reviews

Copy Examples

• •Headline: Find Your Joy. Wear Your Story. *Body:* At Frankie Jean, we believe style is personal. Discover unique, Austin-designed apparel and gifts that let your personality shine and bring a little more joy to your everyday.
• •Headline: Not Just Clothes, It's Confidence. *Body:* For the everyday girl ready to make a statement. Our curated collection of stylish and affordable pieces is designed to make you look and feel amazing. Because you deserve it.
• •Headline: Crafted with Heart, Designed for You. *Body:* Inspired by a legacy of creativity, Frankie Jean offers made-to-order treasures that celebrate your hometown pride and unique style. Joyfully designed in Austin, Texas.
• •Headline: Sale Alert! ✨ Sparkle a Little Brighter, For Less. *Body:* Your favorite Frankie Jean styles are now on sale! Refresh your wardrobe with pieces that are as unique and vibrant as you are. Shop now and spread the joy!
• •Headline: The "Howdy" Hat: More Than an Accessory, It's an Austin Vibe. *Body:* Show off your local love with our iconic "Howdy" hat. Designed for trendsetters and joy-seekers, it’s the perfect way to top off your signature Frankie Jean look.