Brand Tone

Celebratory & Reverent, Nostalgic & Heartfelt, Official & Authentic, Community-Oriented

Brand Values

• •Legacy & Tribute
• •Quality
• •Authenticity
• •Fan Connection/Joy
• •Soulfulness & Positivity
• •Sustainability

Best Practices

• •Embrace "Soulful Authenticity": Every piece of copy should feel genuine, heartfelt, and deeply connected to the soulful essence of Frankie Beverly & Maze's music and legacy. Use language that evokes emotion and nostalgia.
• •Prioritize "Tribute and Celebration": Frame content around honoring the band's contributions and celebrating their iconic status. Use respectful and admiring language.
• •Highlight "Official Quality": Consistently reinforce that the shop is the official source for high-quality, licensed merchandise. This builds trust and underscores the value of purchasing authentic items.
• •Foster Community Connection: Encourage fan interaction and sharing. Use inclusive language that makes fans feel part of a special, enduring community united by the music.
• •Maintain a Tone of "Timeless Joy": Reflect the uplifting and feel-good nature of the band's most beloved songs. The copy should inspire positive feelings and a sense of connection to the joyful experiences their music represents.

Social Perception

Beloved & Iconic, Merchandise as a Tribute, Desire for Connection, High Expectations for Official Merchandise

Copy Examples

• •Headline: Wear the Legacy. Feel the Soul. Body: Celebrate 50 years of Frankie Beverly & Maze with our official commemorative collection. Each piece is crafted with the same passion and joy that defined their timeless music. Shop now and keep the happy feelings alive.
• •Headline: Official. Authentic. Yours. Body: Don't settle for imitations. The FrankieBeverly & Mazeshop is your only official source for genuine Frankie Beverly & Maze tour merchandise. High-quality apparel and accessories, direct from the heart of the music.
• •Headline: More Than Music. It's a Memory. Body: From "Joy and Pain" to "Before I Let Go," their music is the soundtrack to our lives. Our exclusive merchandise helps you carry those precious memories and the soulful spirit of Frankie Beverly & Maze with you, wherever you go.
• •Headline: The Beat Goes On. The Style Endures. Body: Keep the vibe alive with our latest collection of Frankie Beverly & Maze apparel. Designed for the devoted fan, our high-quality t-shirts, cozy hoodies, and classic hats let you show your love in style. Pay tribute to the legend.
• •Headline: Join the Maze Legacy. Share Your Style. Body: Rock your official Frankie Beverly & Maze gear? We want to see it! Share your photos using #FrankieBeverlyMazeshop and connect with a community that shares your passion for the music and the man. Quality merchandise for true fans.