Brand Tone

Warm & Welcoming, Passionate & Artisanal, Community-Focused, Enthusiastic & Indulgent, Slightly Playful/Modern

Brand Values

• •Quality & Craftsmanship
• •Passion
• •Community
• •Customer Experience
• •Family & Team
• •Indulgence & Joy

Best Practices

• •Always Emphasize "Handmade" and "Quality Ingredients": Consistently weave in phrases that highlight the artisanal nature and the premium quality of the ingredients used. This reinforces core values.
• •Use Warm, Inviting, and Slightly Playful Language: Employ friendly greetings, positive adjectives (delicious, delightful, cozy, vibrant), and where appropriate (especially on platforms like TikTok and Instagram), use relevant emojis to enhance warmth and approachability.
• •Tell a Story: Briefly incorporate the "passionate sisters" narrative or the "local Kew community" angle where relevant to build connection and highlight their roots.
• •Focus on the "Treat Yourself" / Indulgence Aspect: Encourage customers to see Frank & Harri as a place for a delightful escape or a special reward, using words that evoke pleasure and satisfaction.
• •Maintain Visual Consistency: Ensure that the visual language (photography style, colours, ambiance depicted) across all platforms aligns with the described tone – bright, appealing, high-quality, and often showcasing the "cozy" or "Parisian" feel.

Social Perception

High-Quality Bakery/Patisserie, Cozy & Inviting Local Spot, Passionate Owners/Staff, Visually Appealing Products, Community-Oriented

Copy Examples

• •Instagram Post (Image of a new cake): "Sweeten your day the Frank & Harri way! ✨ Our latest creation is a slice of pure joy, handcrafted with the finest local ingredients and a whole lotta love. Come on down to Kew and treat yourself – you deserve it! #FrankAndHarri #MelbourneCakes #KewPâtisserie #HandmadeHappiness #SweetTreats"
• •Facebook Ad (Targeting local community for weekend brunch): "Weekend plans? Make them delicious! 🍳🥐 Join us at Frank & Harri in the heart of Kew for a cozy brunch experience. From our famous handmade pastries to delightful à la carte dishes, we’re serving up passion on every plate. Your local escape awaits! #FrankAndHarriBrunch #KewEats #MelbourneCafe #SupportLocal #PassionateBakers"
• •TikTok Video Caption (Showcasing a variety of pastries): "Your Saturday just got a whole lot sweeter! 🤩 Our cabinet is bursting with freshly baked goodness. Which treat are you grabbing first? 👇 #FrankAndHarri #PastryLove #MelbourneFoodie #TikTokMadeMeTryIt #KewSweetSpot"
• •Website Banner (Promoting celebration cakes): "Crafting Memories, One Cake at a Time. ✨ Let Frank & Harri create the perfect centrepiece for your next celebration. Passionately handmade with the finest ingredients, because every special moment deserves a touch of luxury. Enquire about your bespoke cake today! #FrankAndHarriCakes #CelebrationExperts #ArtisanBakeryMelbourne #HandmadeWithLove"
• •Pinterest Pin Description (Image of a beautifully set table with their products): "Inspiring moments of pure indulgence. ✨ From delicate pastries to showstopping cakes, discover the artisanal difference at Frank & Harri. Perfect for your next gathering or a quiet moment of bliss. #FrankAndHarri #PatisseriePerfection #MelbourneDesserts #ArtisanalTreats #EntertainingIdeas"