Brand Tone

Artistic & Sophisticated, Professional & Passionate, Innovative, Quietly Confident

Brand Values

• •Craftsmanship & Quality
• •Artistic Expression & Uniqueness
• •Heritage & Authenticity
• •Innovation in Design
• •Connection & Memory

Best Practices

• •Develop a Style Guide: Create a document outlining the brand's voice, preferred terminology (e.g., "art piece" vs. "product"), grammar rules, and the emotions you want to evoke. This ensures everyone creating content is aligned.
• •Focus on "Show, Don't Just Tell": Instead of saying "our products are high quality," describe the "premium Italian leather," the "meticulous laser-etching process," and the "unique artistry." Use evocative language that appeals to the senses.
• •Maintain Visual Consistency: Ensure that the photography, videography, and graphic design used across all platforms align with the sophisticated and artistic tone of the copy. High-quality visuals are paramount for an art design brand.
• •Understand Your Audience: Tailor the depth and technicality of the language to the platform and audience. LinkedIn might allow for more industry-specific terms, while Instagram might require more poetic and concise language. However, the core sophisticated and artistic tone should remain.
• •Review and Refine Regularly: Periodically review all content to ensure it still aligns with the brand tone and values. Language evolves, and so can the brand, but consistency is key to building recognition and trust.

Social Perception

Within the design and art community, participation in prestigious fairs like ICFF and Biennale Architettura suggests they are perceived as a serious and innovative design studio. The online presence is curated and professional, likely leading to a perception of a high-end, artistic brand.

Copy Examples

• •Instagram Post (Image: Close-up of a leather-etched Venice map): Venice, etched in time. Discover the intricate canals and timeless allure of La Serenissima, immortalized on rich Italian leather. Each line a story, each texture a memory. Bring the art of cartography home. #FrankFrankArtDesign #ItalianLeather #CityArt #VeniceItaly #LuxuryDecor
• •Facebook Ad (Carousel showing different city maps): Where does your heart reside? Frank&Frank transforms iconic cityscapes into unique leather art. From the vibrant streets of Milan to the historic avenues of Rome, find a piece that speaks to your journey. Crafted in Italy, designed for the world. Explore the collection. [Link to website] #ArtDesign #LeatherCraft #CityMaps #MadeInItaly #UniqueGift
• •Website Homepage Banner: Frank&Frank: Mapping Memories, Crafting Art. Experience the tactile beauty of laser-etched Italian leather cityscapes – a sophisticated statement for any space.
• •LinkedIn Company Update (Announcing fair participation): Frank&Frank is proud to showcase our latest collection of Italian art design at [Fair Name], Booth [Number]. We invite you to experience the unique intersection of cartography, craftsmanship, and contemporary art. Join us as we redefine leather artistry. #FrankFrankArtDesign #ICFF #DesignFair #ItalianDesign #ArtInnovation
• •Product Description (e.g., for a Rome map): The Eternal City, eternally captured. This Frank&Frank original features a meticulously laser-etched map of Rome on premium vegetable-tanned leather. A testament to Italian artistry, it’s more than a map – it's a conversation piece, a tangible connection to a city of unparalleled history and beauty. Dimensions: H 64 - W 72 cm. Unique Piece.