Brand Tone

Artisanal, Passionate, Luxurious, Elegant, Natural, Wellness-Oriented, Spiritual, Mystical, Personal, Connecting

Brand Values

• •Natural Purity & Clean Beauty
• •Artisanal Craftsmanship & Quality
• •Holistic Well-being & Self-Care
• •Sustainability
• •Luxury & Elegance (Nature-infused)
• •Passion & Authenticity

Best Practices

• •Embrace Storytelling: Consistently weave in the brand's origin story, the founder's passion, and the significance of the names "Frank" (Frankincense) and "Lazuli." This reinforces authenticity and personal connection.
• •Highlight Natural Luxury: Always balance the "natural," "clean," and "wellness" aspects with the "luxurious," "elegant," and "artisanal" elements. Use descriptive language that appeals to both desires (e.g., "pure indulgence," "radiant botanicals," "earth's treasures").
• •Focus on Ritual and Experience: Frame product use not just as applying perfume, but as engaging in a "self-care ritual," a moment of "connection," or an "uplifting experience." This aligns with the wellness and spiritual undertones.
• •Maintain Visual Consistency: Ensure that all visuals (photography, videography, graphics) reflect the brand's aesthetic: natural, light-filled, elegant, with subtle hints of gold and the beauty of crystals and botanical ingredients. This reinforces the written tone.
• •Founder's Voice (Authenticity): Continue to have Allana's voice and passion shine through, whether in "About Us" sections, social media interactions, or even in product descriptions where appropriate. This builds trust and emphasizes the handmade, personal nature of the brand. When scaling, create clear brand voice guidelines based on her authentic communication style.

Social Perception

Positive customer feedback, Appreciation for natural & low-tox, Seen as high quality & unique, Associated with wellness & self-care, Local & handmade appeal

Copy Examples

• •Golden hour, bottled. ✨ Our SUNSHINE Natural Perfume isn't just a scent, it's a ritual. Hand-blended with the purest botanicals, infused with uplifting crystals and real 24K gold to brighten your spirit. Embrace nature's luxury. #FrankandLazuli #NaturalPerfume #CrystalInfused #24KGold #SelfCareRitual #LowToxLuxury
• •Tired of synthetic fragrances? Discover the radiant allure of Frank and Lazuli. Artisan-crafted natural perfumes that honor your well-being. Each bottle is a symphony of pure essential oils, crystal energy, and a touch of 24K gold, lovingly hand-blended on the Surf Coast. Elevate your daily ritual. Shop our collection now and experience the magic. #CleanBeauty #ArtisanPerfume #WellnessJourney #FrankandLazuliAU #NatureMeetsLuxury
• •Unveil your inner sanctum with MYSTIC. This grounding blend of [mention key scent notes, e.g., frankincense, sandalwood, a hint of ylang-ylang] is your invitation to evening calm and deep reflection. Infused with amethyst for tranquility and 24K gold for a touch of sacred luxury. Perfect for your nighttime breathwork or moments when you need to reconnect with your essence. Handcrafted with 100% natural, vegan ingredients. #ScentRituals #MysticPerfume #NaturalWellbeing #CrystalHealing #FrankandLazuli
• •(Upbeat, gentle music)* Voiceover: "Upgrade your vibe, naturally! ✨ Frank and Lazuli perfumes = pure plant magic + crystal power + a sparkle of 24K gold! 🌿💖 Small batch, big love. Find your signature scent. #FrankandLazuli #NaturalPerfume #CrystalTok #LowToxLiving #HandmadeLuxury #SelfCare"
• •Dear [Customer Name], At Frank and Lazuli, we believe that true luxury is found in nature's embrace. Our artisan perfumes are more than just fragrances; they are carefully crafted experiences, designed to uplift your spirit and connect you to the earth's purest essences. Each drop is a testament to our passion for clean beauty, infused with the subtle energy of crystals and the timeless elegance of 24K gold. Discover a scent that speaks to your soul... [Link to shop]