Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Helpful and Customer-centric, Aspirational yet Accessible, Vibrant and Cheerful

Brand Values

• •Uniqueness and Curation
• •Beauty and Aesthetics
• •Quality
• •Customer Delight
• •Community Connection
• •Joy of Giving

Best Practices

• •Always Be Welcoming and Positive: Start and end communications with a friendly and optimistic tone. Use inviting language and express enthusiasm for your products and customers.
• •Use "You" and "We" to Foster Connection: Address the customer directly ("you," "your") and use "we" to create a sense of a shared community and personal service from the Frangipani Living team.
• •Incorporate Sensory and Emotive Language (Subtly): While keeping descriptions clear, weave in words that evoke the beauty, feel, and joy of the products (e.g., "stunning," "delightful," "cosy," "vibrant," "cherished"). This aligns with their aim for a "sensory experience."
• •Maintain a Helpful and Appreciative Voice: Whether responding to queries or announcing new arrivals, always aim to be helpful, informative, and show gratitude for customer interest and loyalty. Thank customers for their comments and purchases.
• •Reflect the Visuals in Your Words: The products are colourful, unique, and often have a relaxed, coastal, or bohemian vibe. Let the copy mirror this aesthetic. Use descriptive adjectives that align with the visual style of the products and the brand's overall presentation. Emojis can be used judiciously to enhance this vibrant feel, especially on social media.

Social Perception

Positive, Trusted Local Business, Good Customer Service, "Go-to" Gift Store, Visually Appealing

Copy Examples

• •Brighten up your happy place! ✨ Our latest collection of vibrant cushions and unique decor has just landed, ready to sprinkle a little Frangipani Living magic into your home. Which piece is calling your name? Pop in-store or explore online! #FrangipaniLiving #NewCollection #HomeDecorLove #UniqueFinds
• •Hello sunshine! ☀️ Twirl into the new season with this stunning floral dress – effortlessly chic and oh-so-comfy. Perfect for weekend wanderings or a special occasion. Come find your new favourite outfit at Frangipani Living! #FrangipaniFashion #NewCollection #OOTD #StyleInspo #BoutiqueShopping
• •Searching for that perfect, heartfelt gift? 🎁 From gorgeous jewellery to unique homewares and delightful baby treasures, we've got a little something special for everyone on your list. Let us help you make their day! Visit us in East Maitland or shop online 24/7. #GiftIdeas #FrangipaniGifts #ThoughtfulGiving #ShopLocal
• •For over 20 years, we've adored helping you discover beautiful things! 🥰 What's your most treasured find from Frangipani Living? Share your stories in the comments below – we'd love to hear them! #FrangipaniCommunity #CustomerLove #Since2003 #UniqueTreasures
• •Treat yourself (or someone special!). 🎉 Our mid-season sale is ON! Discover delightful discounts on selected fashion, homewares, and gifts. Don't miss out on these beautiful bargains – shop now in-store and online! #FrangipaniSale #LimitedTime #ShopSmart #BeautifulBargains