Brand Tone

Professional & Technical, Dependable & Established, Solution-Oriented

Brand Values

• •Durability and Reliability
• •Innovation
• •Customer-Centricity
• •Functionality

Best Practices

• •Prioritize B2B Language: All communication should be professional, direct, and focused on business benefits like efficiency, durability, and ROI. Avoid the B2C-focused "elegance" and "luxury" language from the franesse.ca website unless a separate consumer product line is officially launched.
• •Highlight Heritage and Reliability: Consistently mention the company's long history (nearly 75 years) to build trust and underscore the dependability of the products.
• •Speak to the End-User's Needs: Address the specific pain points of food service professionals, such as the need for easy-to-clean surfaces, efficient workflow, and robust construction.
• •Be a Solutions Partner: Frame the company not just as a manufacturer, but as a partner that provides "solutions" to "empower" businesses and help them succeed. This is a core part of the stated mission.
• •Develop a Cohesive Online Identity: It is crucial to resolve the brand identity conflict between the consumer-facing website and the B2B reality. Future efforts should align all online platforms (a future B2B-focused website, LinkedIn profile, etc.) under one consistent, professional, and industry-specific brand voice.

Social Perception

Industry-Focused, Limited Public Profile, Established Player

Copy Examples

• •Franesse: The Backbone of Your Commercial Kitchen for 75 Years. Engineered for Durability, Designed for Efficiency.
• •Built to endure the fast-paced demands of Canada's busiest kitchens. Our triple-compartment stainless steel sink is engineered for maximum workflow efficiency, from prep to final sanitation. Its high-quality construction ensures long-lasting reliability, helping you streamline operations and maintain the highest standards of hygiene.
• •For nearly three-quarters of a century, Franesse has been the trusted partner for Canadian supermarkets and food service businesses. We provide innovative, dependable equipment solutions designed to optimize operations and drive success. From custom merchandising displays to durable kitchen prep stations, we build the tools that help your business thrive.
• •Your kitchen's success depends on equipment that works as hard as you do. Franesse offers dependable, innovative solutions that reduce downtime and maximize your investment. Partner with us to build a more efficient and reliable workspace.
• •Subject: Enhance Your Kitchen's Efficiency with Franesse Solutions. | Dear [Client Name], At Franesse, we understand that operational excellence is key to your success. For 75 years, we've specialized in providing durable and innovative equipment for businesses like yours. We offer custom solutions that meet your specific needs and budget. Let's discuss how we can help build your vision.