Brand Tone

Joyful & Optimistic, Whimsical & Playful, Vintage-Inspired & Nostalgic, Approachable & Friendly, Confident & Celebratory

Brand Values

• •Joy & Happiness
• •Friendship & Connection
• •Personal Style & Self-Expression
• •Timelessness & Enduring Quality
• •Legacy & Heritage
• •Authenticity

Best Practices

• •Embrace 'Joyful' Language: Consistently use words that evoke happiness, optimism, and delight.
• •Weave in Vintage & Nostalgic Cues: Reference the inspiration from past eras, the idea of timelessness, and the feeling of cherished heirlooms or favorite memories, without sounding dated.
• •Speak Like a Friend: Maintain an approachable, warm, and inviting tone.
• •Celebrate Individuality: Focus on how the pieces empower personal style and self-expression.
• •Tell a Story: Infuse copy with the 'heart and soul' of the brand.

Social Perception

Strong Connection to Kate Spade, Appreciation for Unique, Joyful Style, Seen as High Quality, Positive and Approachable, Targets a Mature but Playful Demographic, Aspirational yet Accessible Luxury

Copy Examples

• •Headline (Website Banner/Social Media Ad): 'Rediscover the Joy of Dressing. ✨ Explore Frances Valentine's new collection of timeless pieces with a playful twist.'
• •Product Description (Handbag): 'Meet your new happy companion! 🌼 Crafted with heart and a nod to cherished vintage finds, our [Product Name] handbag is more than an accessory – it's a conversation starter, a mood-booster, and a celebration of your unique style. Carry a little sunshine, wherever you go.'
• •Instagram Caption (Lifestyle Image): 'Finding the extraordinary in the everyday. That's the Frances Valentine spirit. ❤️ What piece in your wardrobe always makes you smile? #FrancesValentine #WearWhatMakesYouHappy #TimelessStyle'
• •Email Subject Line (New Arrivals): 'Just In: Styles to Make Your Heart Flutter! 💖'
• •About Us Snippet (Social Media Bio): 'Frances Valentine: Curating joy through vintage-inspired fashion. Founded on friendship, designed for your unique story. #WearHappy'