Tono de Marca

Artistic, Personal, and Earthy

Valores de Marca

• •Craftsmanship
• •Nature as Inspiration
• •Authenticity and Uniqueness
• •Sustainability
• •Community

Mejores Prácticas

• •Lead with the Maker's Story: Always infuse the copy with the personal narrative of Frances. Use "I," "my studio," and "my inspiration" to maintain the authentic, personal connection that defines the brand.
• •Use Evocative, Nature-Inspired Language: Continue to draw vocabulary from the natural world. Words like "botanical," "celestial," "organic," "wild," "earthy," and "lunar" reinforce the core inspiration.
• •Emphasize the "Handmade" and "Slow" Process: Consistently mention that pieces are "handmade," "crafted by hand," or "made in small batches." Pair this with concepts like "slow living" or "thoughtfully made" to manage expectations about production time and highlight the value of craftsmanship.
• •Highlight Sustainable and Quality Materials: In product descriptions and stories, always specify the materials used, such as "recycled sterling silver" or "ethically sourced gemstones." This appeals to the conscious consumer and justifies the price point.
• •Maintain a Consistent Visual Language: Ensure that photography always aligns with the brand's earthy, artistic, and natural aesthetic. Use natural light, textured backgrounds, and lifestyle shots that reflect a calm and authentic feel. This visual tone is just as important as the written copy.

Percepción Social

As High-Quality & Artisanal, As Authentic & Trustworthy, As Professional & Respected

Ejemplos de Copy

• •Fresh from the bench and inspired by the quiet strength of ancient stones. I crafted this sterling silver ring to feel like a personal treasure, with a surface that tells a story of its making. Each piece is slowly and thoughtfully made by hand in my Sheffield studio. Find this one-of-a-kind piece online now. #HandmadeJewellery #SlowLiving #InspiredByNature #FrancesGreenwoodJewellery #UniqueRings
• •Capture a piece of the night sky. Our Celestial Necklace features a hand-hammered sterling silver disc, reminiscent of a full moon on a clear night, with a tiny gold accent that glimmers like a distant star. Made from recycled silver and crafted with intention, this piece is designed for daily wear, to become a part of your own story. A simple, elegant reminder of the beauty above.
• •Hello, Sheffield! I'm delighted to be returning to the Market on the Farm at Yummy Yorkshire this weekend! Come and say hello and see my latest handmade jewellery collections in person. I'll have a selection of one-of-a-kind necklaces, botanical-inspired earrings, and more. It's a wonderful day out with a focus on quality, handmade goods. Hope to see you there! #SheffieldMaker #ShopLocal #ArtisanMarket
• •From the workshop | New botanical pieces have bloomed
• •Jewellery inspired by nature, handmade for life. Explore unique pieces crafted from recycled silver and gold in our Sheffield studio.