Tono de Marca

Empathetic & Caring, Aspirational & On-Trend, Personal & Connecting, Youthful & Fun, Approachable & Friendly

Valores de Marca

• •Generosity/Giving Back
• •Empowerment
• •Connection & Meaning
• •Quality & Craftsmanship
• •Entrepreneurial Spirit & Passion
• •Community

Mejores Prácticas

• •Always Lead with Heart: Whether it's about a new collection or a charity initiative, infuse copy with genuine care and empathy. Highlight the emotional connection behind the pieces and the brand's mission.
• •Weave in the "Giving Back" Narrative Naturally: Don't just state that you donate; tell stories about the impact. Connect specific collections or purchases to the causes they support, making the customer feel like part of the positive change.
• •Speak the Language of "Franc Fam": Use inclusive, warm, and friendly language. Foster a sense of community by addressing customers as part of a family. Use terms like "we," "us," and "our community."
• •Balance "On-Trend" with "Timeless Meaning": While showcasing new designs and contemporary style, always link back to the idea of creating lasting, meaningful pieces rather than just fleeting fashion.
• •Empower and Inspire: Use uplifting and positive language. Focus on how the jewellery can make someone feel (confident, cherished, connected) and how the brand's actions contribute to a better world.

Percepción Social

Loved Australian Brand, Charitable & Ethical, Stylish & Fashion-Forward, Mixed Quality Perception, Personal and Giftable

Ejemplos de Copy

• •Headline: More Than Just Jewellery, It’s a Piece of Your Story. Body: At Francesca, we believe in jewellery that holds meaning. Create a personalized charm bracelet that tells your unique journey, or keep loved ones close with an engraved locket. Wear your story, beautifully. #FrancescaStories #MeaningfulJewellery
• •Headline: Shine Bright & Give Back. Body: With every Francesca piece you choose, you’re part of something bigger. A portion of our proceeds empowers incredible charities across Australia. Look good, feel good, do good. That’s the Francesca way. #GivingBack #EmpoweringPurpose #CharityLove
• •Headline: Designed by Sisters, Loved by You. Body: From a dream at Salamanca Markets to your jewellery box, Francesca is crafted with passion. Discover on-trend designs that are made to be cherished, just like the special connections in your life. Join our #FrancFam!
• •Headline: Your Moments, Beautifully Captured. Body: Our engravable lockets aren't just accessories; they're tiny treasure chests for your most precious memories. Let us help you create a keepsake that speaks from the heart. #PersonalisedPerfection #KeepsakeJewellery
• •Headline: Empower Your Style, Empower Others. Body: Francesca is for the woman who shines from the inside out. Our designs are created to make you feel beautiful and confident, while every purchase helps us support causes that lift others. #StyleWithSubstance #FrancescaEmpowers