Brand Tone

poetic, introspective, and sophisticated. The language is evocative and rich with sensory details, speaking of emotion, nature, and the passage of time.

Brand Values

• •Exploration of Light and Materiality
• •Connection to Nature and Memory
• •Emotional Resonance
• •The Primacy of the Gesture
• •Authenticity and Generosity

Best Practices

• •Use a Poetic and Evocative Lexicon: Consistently use words related to light, memory, nature, silence, breath, and gesture. Phrases like "murmurs of the world," "intimate landscapes," and "traces of time" reinforce the brand's introspective nature.
• •Tell the Story Behind the Art: Never present a piece with only its title and dimensions. Briefly explain the inspiration or the feeling behind the work, connecting it to the brand's core values of memory, nature, or light.
• •Maintain a Sophisticated and Minimalist Aesthetic: Ensure that all visual content—from website layout to social media photos—is clean, professional, and lets the artwork be the hero. This visual consistency mirrors the refined tone of the copy.
• •Speak Directly and Intimately to the Audience: Use "you" and "your" to create a personal connection. Frame the art as an experience for the viewer ("I hope you will find...", "An invitation to..."), not just an object for sale.
• •Embrace the Artist's Unique Background: Continue to weave the narrative of the "lyrical artist" into the brand story. This unique intersection of vocal and pictorial art is a powerful differentiator and explains the focus on concepts like "breath" and "rhythm" in a tangible way.

Social Perception

Overwhelmingly positive, projecting an image of a highly skilled and sensitive professional artist. Clients and collectors perceive the work as possessing "extreme finesse" and "great sensitivity," describing it as "treasures," "luminous," and "solar." The broader arts community recognizes her as a professional plastic artist, and online followers engage with the work on an aesthetic and emotional level, seeing the atelier as a "true haven of peace."

Copy Examples

• •From the studio, a new dialogue between shadow and light. 'Vestige Solaire' captures the fleeting memory of a late afternoon sun, a warmth that lingers on the canvas. A quest to hold the ephemeral, to give form to a feeling. Now available on the e-shop. Link in bio.
• •Introducing the 'Souffles' Collection. Each piece a captured breath, a calligraphic gesture tracing the unseen currents of air and memory. Discover art that listens to the silence.
• •In a world that rushes, art offers a sanctuary. This month, I've been exploring the quiet erosion of time on ancient walls, the stories told in faded textures. These 'Palimpsest' works are an invitation to look deeper, to find the beauty in what remains. I hope they resonate with your own intimate landscapes. [View the New Works]
• •For Marlène Guichard, art is an exploration of rhythm, light, and memory. From her studio in Tours, she creates original paintings and works on paper that speak to the soul. Bring a piece of poetic stillness into your home. Discover the Atelier.
• •A journey into the deep resonance of night. 'Nocturne Bleu' plays with infinite shades of blue, where each nuance, shadow, and reflection appears at its own pace. The calligraphic trace invites a meditative gaze, a quest for inner movement. This piece is a hope that you will find an echo of your own quiet moments within its depths. Acrylic and ink on canvas, 100x120cm.