Brand Tone

Expert & Knowledgeable, Trustworthy & Reliable, Customer-Centric & Helpful, Enthusiastic & Passionate, Professional & Direct

Brand Values

• •Quality & Performance
• •Customer Satisfaction
• •Expertise & Guidance
• •Reliability & Trust
• •Passion for Activity

Best Practices

• •Prioritize Expertise: Always write from a place of knowledge. Back up claims with facts, features, and benefits, especially when discussing technical aspects of Hoka shoes. Highlight the "tested by experts" angle where appropriate.
• •Maintain a Helpful and Customer-First Approach: Frame copy around solving customer problems or fulfilling their needs (e.g., finding the right shoe for their specific activity, addressing sizing concerns proactively). Use clear, accessible language.
• •Be Enthusiastic but Grounded: Convey genuine passion for the products and the activities they enable, but avoid hyperbole. Let the quality of the products and the expertise speak for themselves.
• •Ensure Clarity and Conciseness: Respect the customer's time. Get to the point quickly and clearly, especially in product descriptions, calls to action, and promotional materials.
• •Build Trust Through Transparency: Be open about sizing, returns, and what makes Framsport a reliable choice (e.g., specialization, product testing, positive reviews). This reinforces the trustworthy aspect of the brand.

Social Perception

Framsport is widely perceived as a leading and trusted specialist for Hoka shoes in the Nordic countries. Customers view them as reliable, offering excellent and knowledgeable customer service, and providing fast shipping. There is a high level of trust in the authenticity of the products and the information provided by the store. The brand is seen as a go-to destination for serious runners and outdoor enthusiasts looking for Hoka footwear. Some awareness exists regarding potential Hoka sizing nuances, but this is generally offset by Framsport's guidance and return options.

Copy Examples

• •Headline for new Hoka shoe launch: "Experience Unmatched Comfort: The All-New Hoka [Shoe Model] Has Arrived. Our experts have tested it – discover why it’s set to redefine your run. Shop now at Framsport."
• •Social media post about a popular model: "Still chasing that perfect balance of cushioning and responsiveness? The Hoka Clifton 9 continues to be a favorite for a reason. At Framsport, your Nordic Hoka specialist, we help you find your ideal fit. #HokaClifton9 #Framsport #RunNordic"
• •Email subject line for a sale: "Gear Up & Go Further: Exclusive Hoka Deals at Framsport!" Body snippet: "At Framsport, we don't just sell shoes; we live and breathe the run. That's why we're excited to offer special prices on select Hoka models, expertly chosen for Nordic terrains and dedicated runners like you."
• •Product description snippet (for a trail shoe): "Conquer any trail with confidence. The Hoka Speedgoat 6, now at Framsport, offers unparalleled grip and cushioning, rigorously tested by our team for the toughest Nordic conditions. Your adventure starts here."
• •About Us page snippet: "Founded by an osteopath in 2015, Framsport was born from a passion for movement and a deep understanding of the right gear's impact. As your dedicated Hoka specialists in the Nordics, we meticulously test our products to ensure you receive nothing but the best for your performance and comfort."