Brand Tone

Professional and Expert, Friendly and Approachable, Creative and Passionate, Helpful and Informative

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Personalization and Customization
• •Reliability and Trust
• •Local Focus

Best Practices

• •Know Your Audience, Speak Their Language: While maintaining professionalism, use clear, accessible language. On platforms like TikTok, a slightly more casual and humorous tone is appropriate, while website copy should remain more expert-focused.
• •Highlight Expertise with a Helpful Attitude: Showcase your knowledge (e.g., "precision framing," "conservation framing") but always frame it in terms of how it benefits the customer (e.g., "preserving your treasures," "enhancing your artwork").
• •Visuals and Voice Must Match: Ensure the quality of your photography and videography reflects the quality of your craftsmanship. The tone of captions should complement the visuals.
• •Show, Don't Just Tell, Your Passion: Use enthusiastic language when describing projects or the craft of framing. Share behind-the-scenes glimpses (like on TikTok) to humanize the brand and show the care that goes into each piece.
• •Maintain Consistency Across Platforms, with Nuance: While the core message of quality, expertise, and creativity should be consistent, adapt the delivery for each platform. Facebook might be more community-focused with customer spotlights, Instagram highly visual, and TikTok for short, engaging, and informative/entertaining clips. Always steer back to the core values.

Social Perception

Positive Customer Experiences, Seen as Experts, Reliable and High Quality, Engaging on Social Media

Copy Examples

• •Headline: Preserve Your Precious Moments. Expert Custom Framing in Canberra. Body: Don't let your cherished memories fade in a drawer. At Framing Doctor, we combine expert craftsmanship with creative design to bring your artwork, photos, and memorabilia to life. Visit our Queanbeyan or Tuggeranong studios for a free consultation! #CustomFramingCanberra #MemoriesFramed #FramingExperts
• •Headline: More Than Just a Frame. It's Your Story, Beautifully Told. Body: From sporting jerseys to fine art, Framing Doctor provides bespoke framing solutions tailored to your unique style and needs. Our experienced team is passionate about quality and precision. Let's create a masterpiece together! [Link to website services page] #StoryFraming #BespokeFraming #ACTFraming
• •Headline: Got a Framing Challenge? We’ve Got the Cure! Body: Odd shapes, precious heirlooms, or a gallery wall vision? The Framing Doctor has the expertise and creativity to bring your framing ideas to life. Fast, friendly, and high-quality service guaranteed. Drop by and let's chat! #FramingSolutions #CreativeFraming #CanberraArtists
• •Headline: Transform Your Space with the Perfect Frame. Body: Discover how custom framing can elevate your interiors. Our "Framing 101" guide [Link to blog/guide] offers tips and inspiration. Or, visit Framing Doctor for personalized advice and a wide selection of styles. #InteriorDesignCanberra #WallArt #CustomPictureFraming
• •Headline: Your Local Framing Experts – Quality You Can Trust. Body: With decades of experience and a passion for perfection, Framing Doctor is Canberra's trusted choice for all your framing needs. We handle every piece with care, ensuring a stunning result every time. #TrustedFramer #CanberraLocal #QualityCraftsmanship