Brand Tone

Inspirational & Celebratory, Personal & Sentimental, Supportive & Encouraging, Modern & Aesthetically Pleasing, Appreciative

Brand Values

• •Commemoration of Achievement
• •Personalization & Uniqueness
• •Quality & Craftsmanship
• •Motivation & Inspiration
• •Community
• •Thoughtful Gifting

Best Practices

• •Always Celebrate the Runner: Center the narrative around the runner's effort, journey, and achievement. Use empowering and positive language.
• •Emphasize Personalization and Storytelling: Highlight that each map is unique and represents a personal story. Encourage sharing these stories.
• •Use Inspirational and Evocative Language: Words like "conquer," "triumph," "journey," "milestone," "dedication," and "legacy" can resonate well.
• •Maintain Visual and Verbal Cohesion: Ensure that the tone of the copy matches the clean, modern, and aspirational aesthetic of the visuals on the website and social media.
• •Engage Authentically: When responding to comments or messages, maintain the supportive, encouraging, and appreciative tone. Show genuine interest in the customers' running experiences.

Social Perception

Positive & Niche, Aspirational, Gift-Worthy, Community-Focused (within its niche), Visually Appealing

Copy Examples

• •Instagram Post (Image: A newly framed map of a local 10k): Every step, every hill, every finish line crossed. Your local 10k wasn't just a race; it was a testament to your dedication. Frame that triumph and let it inspire your next run. What race are you most proud of? Share below! #FrameYourRun #10kHero #RunningJourney #PersonalizedArt
• •Website Homepage Headline: Your Miles, Your Story, Beautifully Mapped. Commemorate Every Run.
• •Email Subject Line (Targeting past customers for a new achievement): Conquered Another Goal? It's Time to Frame That Victory! 🏅
• •Facebook Ad Copy (Targeting friends of runners): Looking for the perfect gift for the runner in your life? Give them a stunning, personalized map of their most memorable race. Frame Your Run: Celebrate their miles, their way. Shop now! #RunnersGift #MarathonGift #UniquePresent #FrameYourRun
• •Product Description Snippet: More than just a map, it's a daily reminder of your strength, your perseverance, and the incredible places your feet have taken you. Each personalized Frame Your Run map is crafted to tell your unique running story, turning a cherished memory into a timeless piece of art for your home.