Brand Tone

Aspirational yet Accessible, Helpful and Inspirational, Quality-Conscious and Craft-Oriented, Enthusiastic and Positive, Eco-Aware

Brand Values

• •Quality Craftsmanship
• •Sustainability
• •Customer Happiness
• •Design and Aesthetics
• •Accessibility
• •Inspiration and Guidance

Best Practices

• •Emphasize Quality and Craftsmanship: Consistently use terms like "solid wood," "handcrafted," "Italian molding," "made to order," and "sustainably sourced" to reinforce the premium nature of the products.
• •Maintain an Inspirational and Helpful Voice: Continue providing styling tips, how-to guides, and visual inspiration across all platforms. Use language that empowers customers to create beautiful spaces.
• •Highlight Sustainability: Regularly mention the use of sustainable materials and eco-friendly practices. This is a key differentiator and appeals to conscious consumers.
• •Showcase Real Homes and UGC: Feature customer photos and testimonials when possible to build authenticity and social proof, reinforcing the "aspirational yet accessible" feel.
• •Be Consistently Positive and Enthusiastic: Use upbeat, inviting language in marketing communications, sales promotions, and customer interactions to reflect the "Happiness Promise." Ensure that the tone remains sophisticated even when enthusiastic.

Social Perception

Positive Product Experience, Appreciation for Aesthetics, Trustworthy, Valued for Home Decor, Emerging Authority in Decor

Copy Examples

• •Headline: Elevate Your Every Day. Discover Art & Frames Crafted for Your Life. Body: At Frametolia, we believe your home should be a masterpiece. That's why we handcraft each solid wood frame from sustainably sourced Italian molding and offer a curated collection of art prints to bring your walls to life. Quality you can see, style you’ll love. Explore the collection.
• •Social Media Post (Image: A beautifully styled room featuring a Frametolia mirror): Reflect Your Style. ✨ Our new collection of solid wood mirrors brings light, depth, and a touch of elegance to any space. Handcrafted with sustainable materials, because beautiful design shouldn't cost the Earth. Tap to shop and find your perfect reflection! #FrametoliaHome #SustainableStyle #MirrorDecor #HomeInspo
• •Product Description Snippet (for an eco-friendly frame): Frame your cherished moments responsibly. Our [Frame Name] is meticulously crafted from 100% sustainably sourced solid wood, featuring elegant Italian molding. Designed to last and made with our planet in mind, it’s the perfect blend of timeless style and conscious living. Art your way, sustainably.
• •Email Subject Line: Psst... Your Walls Are Calling (And We Have an Answer!) Email Body Snippet: Ready for a refresh? Transform your space with Frametolia’s stunning art prints and handcrafted frames. From minimalist abstracts to vibrant botanicals, find the piece that speaks to you. Plus, enjoy [Discount/Offer] on your first order! Let's make your home a haven.
• •Blog Post/Ad Teaser: Unlock Designer Looks (Without the Designer Price Tag!). At Frametolia, we’re passionate about bringing you high-quality, solid wood frames and art that make your home look and feel luxurious. Discover how to style your space like a pro with our latest tips and curated collections. Because everyone deserves a beautiful home. [Link to blog/shop]