Brand Tone

Helpful and Guiding, Direct and Sales-Oriented, Confident and Quality-Focused, Accessible and No-Nonsense

Brand Values

• •Customer Satisfaction
• •Quality and Durability
• •Affordability/Value
• •Efficiency and Speed
• •Ease of Use/Convenience
• •Supporting Local Businesses

Best Practices

• •Be Direct and Benefit-Oriented: Always clearly state what the customer will gain. Use action verbs and focus on solutions. Phrases like "Boost your visibility," "Attract foot traffic," and "Save on design costs" align with their current helpful and sales-oriented tone.
• •Emphasize Quality and Value: Consistently mention the quality of materials (e.g., "durable 5mm ACM boards") alongside competitive pricing. This reinforces their core value proposition.
• •Keep it Simple and Accessible: Avoid jargon. Make the ordering and design process sound easy and straightforward, referencing tools like Canva templates and offering support. This aligns with being "no-nonsense" and helpful.
• •Maintain a Confident, Positive Voice: Use language that shows belief in the product and its effectiveness. Highlight positive outcomes and customer satisfaction (e.g., "5-star Google reviews," "customer success stories").
• •Incorporate a Local NZ Focus: Continue to subtly weave in their New Zealand identity and understanding of local business needs and conditions, reinforcing that they are a Kiwi company serving Kiwis.

Social Perception

Customers who interact directly (and are subsequently featured in blog posts or leave Google reviews) likely perceive the brand positively as reliable, providing good quality products at competitive prices with efficient service. They are seen as a go-to for businesses needing A-frame signs quickly and affordably. The broader public awareness might be limited due to the niche product and the apparent lack of widespread social media marketing. Their target audience (small to medium businesses, event organizers) likely finds them through direct search for specific products (e.g., "A-frame signs NZ"). The perception is that of a specialist supplier focused on a specific product category rather than a widely known general brand. They are perceived as a practical, solution-oriented business.

Copy Examples

• •Headline: Stop Foot Traffic? Start Here. NZ's Best Value A-Frame Signs. Body: Get seen without breaking the budget. Our high-quality, durable footpath signs are built for NZ conditions and designed to make your message pop. Easy online order, fast nationwide delivery. What are you waiting for? Order yours in 5 mins!
• •Headline: Your Design, Our Expertise. Stunning A-Frame Signs Made Easy. Body: Got a design? Upload it and we'll print it on our premium 5mm ACM boards. Need help? Our Canva templates and friendly design support make it simple to create a sign that grabs attention. Boost your visibility today!
• •Headline: Don't Let Customers Pass You By! Affordable A-Frames, Fast Delivery. Body: In business, every impression counts. Our A-frame footpath signs are the cost-effective way to turn passersby into customers. NZ-owned, top-quality, and backed by 5-star reviews. Get your message out there – fast!
• •Headline: Weatherproof Your Advertising. Durable Footpath Signs Built for NZ. Body: Wind and rain? No problem. Our robust A-frame signs use superior 5mm thick boards, ensuring your message stays put and looks great. Invest in quality that lasts. Explore our range now.
• •Headline: Quick Signage Solutions for Busy Kiwis. Order Online in Minutes. Body: Need a sign ASAP? Our streamlined online ordering and rapid production mean you get your A-frame sign delivered anywhere in NZ, fast. High impact, low fuss. Perfect for events, retail, and more!