Brand Tone

Informal and Youthful, Enthusiastic and Passionate, Visually Driven, Trendy and Pop-Culture Savvy, Playful and Fun

Brand Values

• •Self-Expression and Individuality
• •Novelty and Uniqueness
• •Affordability and Accessibility
• •Connection to Fandoms
• •Fun and Enjoyment

Best Practices

• •Know Your Audience Deeply: Understand their slang, humor, references, and the platforms they use most. The copy should resonate as authentic to them.
• •Embrace Enthusiasm and Emojis (Appropriately): Use exclamation points, positive adjectives, and relevant emojis to convey excitement and a youthful vibe, but don't overdo it to the point of appearing unprofessional or cluttered.
• •Stay Current with Trends: Keep a finger on the pulse of pop culture, anime releases, gaming news, and internet memes that are relevant to your product themes. Incorporate these naturally into your copy.
• •Be Visually Descriptive (Even in Text): Since the products are highly visual, use words that paint a picture and highlight the design elements that make them unique and appealing.
• •Develop a "Voice Guide" Snippet: Even a simple internal note outlining key tone words (e.g., "Playful, Enthusiastic, Youthful, Fan-focused, Slightly Edgy") and things to avoid (e.g., "Formal language, overly technical jargon, negativity") can help ensure anyone writing copy stays consistent.

Social Perception

Niche Appeal, Visually Attractive Products, Online Community Focused, Dependent on Trends, E-commerce Experience

Copy Examples

• •💥 LEVEL UP your look! 💥 Our NEW [Anime Series] cases just dropped and they're straight 🔥. Grab yours before they're gone! Link in bio to shop the collection! #AnimeStyle #PhoneCaseSwag #[AnimeSeries] #FrakinStore #MustHave
• •Light up your world! ✨ Our Frakin' awesome LED lamps are here to bring your favorite characters to life. Perfect for your desk, gaming setup, or just vibin'. Which one are you copping? 😉 Shop now ➡️ [Link to LED Lamps]
• •Warning: May cause extreme happiness! 🥰 This super soft [Character Name] plush is ready for all the cuddles and adventures. The perfect sidekick for binge-watching or just chilling. Adopt yours today! #PlushLife #Kawaii #FrakinStore #[CharacterName]
• •😱 Did someone say SALE?! Your Frakin' favorites are up to 30% OFF!
• •What's your current anime obsession? 👀 We're always looking for new inspo for FrakinStore designs! Drop your faves below! 👇 #AnimeCommunity #PopCulture #FrakinStore