Brand Tone

Exciting & Playful, Indulgent & Self-Care Focused, Community-Oriented & Engaging, Aspirational & Desirable, Helpful & Customer-Focused (in intent)

Brand Values

• •Surprise & Delight
• •Quality & Craftsmanship
• •Self-Care & Well-being
• •Community & Connection
• •Giving Back
• •Accessibility & Inclusivity (implied)

Best Practices

• •Embrace the 'Surprise': Always weave in the element of discovery and anticipation. Use words like 'reveal,' 'uncover,' 'hidden,' 'secret,' 'surprise,' and 'treasure.'
• •Focus on the Experience: Highlight the sensory details – the fragrances, the fizz of the bath bomb, the glow of the candle – and connect them to feelings of indulgence, relaxation, and excitement.
• •Use Evocative & Aspirational Language: Incorporate words that suggest luxury, beauty, and desire (e.g., 'sparkling,' 'stunning,' 'enchanting,' 'luxurious,' 'dazzling') when describing both the products and the hidden jewels.
• •Foster a Sense of Community & Exclusivity: Refer to 'collectors,' 'Inner Circle,' and the shared joy of discovering jewels. Encourage sharing and engagement in your calls to action.
• •Maintain an Enthusiastic & Playful Voice: Keep the tone upbeat, friendly, and a little whimsical. Even when addressing practical details, infuse a sense of fun and the special nature of the Fragrant Jewels experience.

Social Perception

Offers unique, giftable items. The 'wow' factor of the experience is a significant draw. Customer service is noted by some as polite and efficient in resolving issues when they arise.

Copy Examples

• •Headline: Unlock a Moment of Pure Indulgence. ✨ Body: Each fizz and flicker holds a secret. What sparkling surprise awaits you inside? Treat yourself to a Fragrant Jewels experience and let the magic unfold.
• •Headline: More Than a Scent, It's a Discovery. Body: Dive into luxurious fragrances and emerge with a beautiful jewel. Our handcrafted bath bombs and candles are your ticket to an enchanting escape. Find your new favorite today!
• •Headline: The Ultimate Unboxing Awaits. Body: Why just dream of treasure? Reveal a stunning ring with every Fragrant Jewels delight. Perfect for gifting, even better for keeping. Get yours and sparkle on!
• •Headline: Elevate Your Self-Care Ritual. 💎 Body: From soothing soaks to captivating candlelight, transform your 'me-time' into a thrilling treasure hunt. High-quality ingredients, handcrafted with love, and a surprise jewel in every product.
• •Headline: WIN BIG with Every Bath! Body: Not only will you uncover a gorgeous ring, but you also get a chance to win a $10,000 jewel! Make your relaxation routine rewarding. Shop Fragrant Jewels now!