Brand Tone

sincere, trustworthy, and caring

Brand Values

• •Quality and Craftsmanship
• •Health and Safety
• •Customer-Centricity
• •Passion and Authenticity

Best Practices

• •Lead with "Handmade" and "Non-Toxic": These are your strongest value propositions. Ensure they appear in product descriptions, social media bios, and ad campaigns to immediately communicate what makes the brand special.
• •Tell the Founder's Story: Continue to leverage Tamara's story as a "mum and scent lover." This personal touch builds trust and authenticity, making the brand more relatable than larger, faceless corporations.
• •Use a Caring and Reassuring Tone: Employ words like "sanctuary," "peace of mind," "soothe," and "care" to reinforce the brand's commitment to customer well-being. The copy should feel like a warm recommendation from a trusted friend.
• •Educate Your Audience: Create content that explains the benefits of soy wax, the meaning of "non-toxic fragrance," and why hand-pouring matters. This positions the brand as a knowledgeable and transparent expert in its field.
• •Emphasize "and More": While candles are the core product, actively promote the full range of items (diffusers, melts, sprays, body care) to highlight the brand's versatility and encourage larger orders. Use phrases like "Complete your home sanctuary with our full range of non-toxic products."

Social Perception

The brand is perceived as a small, local, and trustworthy business, especially due to its "mum-owned" aspect. It is positioned as an expert in safe, high-quality home fragrances, appealing to health-conscious consumers with its focus on natural and safe products.

Copy Examples

• •Crafted under the stars, just for you. Our Zodiac Soy Wax Candle is hand-poured with 100% natural soy wax and infused with a unique scent blend to match your sign's spirit. Create your personal sanctuary and let the clean, non-toxic fragrance guide your moments of peace. It’s more than a candle; it’s a personal ritual.
• •From our hands to your home. ❤️ Each of our candles is a labor of love, handmade by our founder, Tamara. We use only the finest, non-toxic ingredients because we believe your peace of mind is the ultimate luxury. Tap to shop our collection and bring home a scent that soothes the soul. #HandmadeWithLove #NonToxicHome #FragrantBlaze
• •Your Sanctuary Awaits. Experience the difference of handcrafted, non-toxic home fragrances. Made with love in Brisbane.
• •A Gift for You: Inside Our Newest Scents. Tired of fragrances that overwhelm? At Fragrant Blaze, we believe in the power of clean, beautiful scents to transform a house into a sanctuary. Inspired by nature and crafted for your well-being, our new collection is finally here. Discover hand-poured soy candles and diffusers that are always non-toxic and always made with care.
• •What's really in your candle? Big brands use cheap wax and synthetic fragrances. We don't. We use 100% soy wax and clean, non-toxic oils for a scent you can feel good about. That's the Fragrant Blaze promise. #CleanBurning #SoyCandles #Handmade