Brand Tone

Accessible Luxury

Brand Values

• •Quality
• •Value
• •Customer Satisfaction
• •Transparency

Best Practices

• •Use Evocative, Sensory Language: Focus on describing the experience and the notes within the fragrance. Use words that evoke emotion, memory, and sophistication to elevate the product beyond being a simple "copy."
• •Emphasize Quality and Longevity: Always reinforce the value proposition. Use phrases like "long-lasting," "premium oils," "rich concentration," and "expertly blended" to build confidence and justify the purchase.
• •Maintain a Confident, Not Apologetic, Tone: The brand is not an imitation; it is a smart alternative. The copy should be confident in the product's quality and value. Avoid language that suggests it is "almost as good as" the original.
• •Speak to the 'Smart Shopper': Frame the purchase as an intelligent, informed decision. The customer is savvy and knows they are getting a great deal without sacrificing quality. The copy should empower them in this choice.
• •Be Transparent and Direct: Continue to be clear about the "inspired by" nature of the products. This honesty builds trust and directly targets the correct audience, who appreciate the straightforward approach.

Social Perception

The brand is perceived by its target market (savvy 'inspired by' fragrance buyers) as a provider of high-quality, long-lasting, and accurately duplicated scents at an accessible price point, appealing to price-conscious, knowledgeable, and pragmatic consumers.

Copy Examples

• •Experience Timeless Luxury, Redefined. Discover our collection of fragrances inspired by the world's most iconic scents, crafted for exceptional quality and longevity. Your new signature awaits.
• •Embrace the scent of success. Our interpretation opens with a vibrant burst of pineapple and blackcurrant, settling into a rich heart of birch and patchouli with a lasting base of vanilla and oak moss. Confident, powerful, and unmistakably sophisticated.
• •Why pay more for luxury? Your favorite scents are inside.
• •At Fragrance Studio, we believe that a beautiful fragrance is an essential, not a luxury. That’s why we meticulously develop scents inspired by high-end perfumes, using premium ingredients to ensure the quality and character you love, at a price that makes sense. It’s luxury, made accessible.
• •That £200 fragrance you love? We have its double for a fraction of the price. Made with high-quality, long-lasting oils for a scent that endures. Tap to explore the collection.