Brand Tone

Confident, Aspirational, and Refined

Brand Values

• •Accessible Luxury
• •Quality and Craftsmanship
• •Customer Empowerment
• •Elegance and Sophistication

Best Practices

• •Focus on Aspiration and Emotion: Instead of just listing notes, describe the feeling or the persona the fragrance evokes. Use storytelling to connect the scent to a desirable experience or a feeling of confidence and sophistication.
• •Use a Lexicon of Luxury: Adopt vocabulary typically used by high-end brands. Words like "crafted," "essence," "signature," "bespoke," "unforgettable," and "refined" elevate the brand perception. Avoid terms like "dupe," "copy," or "fake," and instead use "inspired by," "our interpretation," or "an homage to."
• •Maintain Visual Cohesion: Ensure all visuals from the website to every social media post adhere to the clean, minimalist, and sophisticated aesthetic. This visual consistency reinforces the tone of voice and the brand's value of elegance.
• •Educate, Don't Just Sell: Position the brand as an expert in fragrance. Create content that explains scent families, notes, and the art of perfumery. This builds authority and trust, justifying the claim of high quality.
• •Engage with Refined Professionalism: In all customer interactions, including social media comments and direct messages, maintain the brand's confident and refined tone. Be helpful and professional, but avoid overly casual or slang-filled language that could dilute the brand's sophisticated image.

Social Perception

The public perception of Fragrances Ottimo is largely positive, with customers often highlighting the brand's excellent value proposition. Customers frequently express satisfaction with their purchases, often mentioning that the scents are very close to the original luxury fragrances and have good longevity. The easy and straightforward purchasing process and good customer service are also common points of praise. The brand is perceived as a legitimate and high-quality provider of inspired-by fragrances. As with any "inspired-by" brand, there can be a degree of skepticism from fragrance connoisseurs regarding the complexity and nuance of the scents compared to the originals. The primary challenge is continually reinforcing the message of quality to overcome the stigma sometimes associated with fragrance dupes.

Copy Examples

• •Your story is unique. Your signature scent should be too. Our fragrances are crafted for the moments that define you, from the boardroom to a quiet morning of reflection. Experience the essence of ambition, no compromises needed. #FragranceForLife #ScentOfSuccess
• •Luxury is a feeling, not a price tag. Discover our collection of masterfully crafted inspired-by fragrances and find the scent that speaks to you.
• •Stop Paying for the Label. Start Paying for the Scent. Tired of designer fragrances that break the bank? At Fragrances Ottimo, we focus on what matters: high-quality ingredients and long-lasting performance. Get the iconic scents you love, for a price that makes sense. Shop now and discover your new favorite.
• •The Scent of Confidence is Back in Stock. Don't wait. Your favorite inspired-by fragrance, [Perfume Name], is available now.
• •Crafted for the untamed spirit, our interpretation of Sauvage captures the essence of a raw, fresh wilderness under a vast blue sky. Opening with a radical burst of Calabrian bergamot and followed by a powerful trail of amberwood, this is a fragrance of unmistakable masculinity and confidence. Bold, noble, and unforgettable.