Brand Tone

Direct and Promotional, Informative (Product-Centric), Accessible, Not Overly Luxurious or Aspirational (in communication)

Brand Values

• •Value/Affordability
• •Variety/Selection
• •Accessibility/Convenience
• •Authenticity (Implied but Important)

Best Practices

• •Prioritize Value & Savings: Always lead with or prominently feature the price advantage. Use words like "discount," "sale," "outlet price," "save," "affordable," and "best price."
• •Be Direct and Clear: Get straight to the point. Clearly state the product, the brand, and the offer. Avoid overly flowery or ambiguous language. The focus is on the product and the deal.
• •Use Action-Oriented Language: Encourage immediate purchase with phrases like "Shop Now," "Grab Yours," "Don't Miss Out," "Limited Time Offer."
• •Maintain Product Focus: While the price is key, ensure product names and brands are clearly communicated. The customer is looking for specific, known items.
• •Build Trust (Subtly if not overtly): While the tone is promotional, it's crucial to reassure customers about product authenticity, especially given the outlet model. While not explicitly requested by the user, incorporating phrases like "genuine fragrances" or "authentic brands" in some communications can address potential customer concerns without shifting the primary promotional tone. If addressing concerns more directly, do so in an FAQ or "About Us" section rather than every ad.

Social Perception

Price-Conscious Shoppers, Potential Skepticism (Common for Outlets), Convenience Seekers, Awareness

Copy Examples

• •Headline: "Your Favorite Scents, Unbeatable Prices. Shop Perfume Outlet Bulgaria Now!" Body: "Why pay more? Get genuine designer fragrances like Dior, Chanel, and Armani at prices you won't believe. Free delivery on all orders. Limited stock – grab your signature scent for less!"
• •Social Media Post: "🔥 HOT DEAL ALERT! 🔥 Score [Specific Perfume, e.g., YSL Libre Eau De Parfum] for just [Price]! Usually [Old Price]. Don't miss out on epic savings at Perfume Outlet Bulgaria. Link in bio to shop!" (Accompanied by a direct product shot)
• •Email Subject: "🎉 You Deserve a Treat! Up to 60% OFF Top Perfumes Inside!" Body Preview: "Discover incredible discounts on bestsellers and new arrivals. Perfume Outlet Bulgaria – luxury scents made affordable."
• •Website Banner: "HUGE PERFUME SALE! | Genuine Brands | Amazing Prices | FREE Delivery"
• •Product Description Snippet (added to existing descriptions): "Authentic [Perfume Name] by [Brand]. As an outlet, we bring you this genuine fragrance at an exceptional price. Experience luxury without breaking the bank."