Brand Tone

Approachable and Friendly, Knowledgeable and Supportive, Passionate and Enthusiastic, Transparent

Brand Values

• •Quality
• •Uniqueness and Innovation
• •Ethical Practices
• •Customer Focus and Support
• •Affordability
• •Compliance and Safety

Best Practices

• •Know Your Audience: Understand that the primary audience is likely small business owners and hobbyists in the home fragrance sector. Use language that resonates with their passion and practical needs.
• •Highlight Unique Selling Propositions (USPs): Consistently emphasize the uniqueness of the fragrance selection, the quality of the oils, and the ethical considerations (vegan, cruelty-free).
• •Be Genuinely Helpful: Continue to offer and highlight the availability of technical support and compliance information. This reinforces expertise and builds trust.
• •Maintain a Passionate Voice: Let the enthusiasm for fragrances and creating shine through in product descriptions, social media posts, and customer interactions.
• •Show, Don't Just Tell: Instead of just saying 'high quality,' explain *how* (e.g., 'we test every oil,' 'strong and long-lasting,' 'vegan and cruelty-free'). Use customer testimonials and stories where possible to demonstrate value.

Social Perception

Positive Customer Feedback, Trusted Supplier, Community Engagement, Valued for Unique Scents, Helpful and Responsive

Copy Examples

• •Tired of the same old scents? Discover a world of unique, high-quality fragrance oils at Fragrance Oils Direct UK. We personally test every oil, so you can create candles and wax melts that truly stand out. Explore our new arrivals today!
• •Your craft deserves the best. That's why our fragrance oils are vegan, cruelty-free, and meticulously tested for quality and performance. Plus, we provide all the tech data you need for peace of mind. Let's create something amazing together!
• •Unlock new scent possibilities! We specialize in bringing those hard-to-find, exciting fragrance oils to the UK. Got a question about compliance or finding the perfect oil for your project? Our expert team is here to help.
• •From our workshop to yours – experience the difference quality makes. As passionate candle makers ourselves, we only stock fragrance oils we love and trust. Strong, long-lasting, and always inspiring.
• •Join the Fragrance Oils Direct family! We're more than just suppliers; we're your partners in creativity. Find unique scents, get friendly advice, and enjoy fast shipping on all your fragrance oil needs.