Tono de Marca

Sophisticated, modern, minimalist, aspirational yet accessible. Calm elegance, focusing on aesthetic and sensory experience. On social media, it's visually-driven, trendy, and effortlessly cool.

Valores de Marca

• •Innovation
• •Simplicity & Minimalism
• •Aesthetic & Design
• •Portability & Convenience
• •Quality

Mejores Prácticas

• •Embrace Minimalism: Use clear, concise, and direct language. Avoid jargon, overly descriptive adjectives, or complex sentence structures. Let the product and visuals do most of the talking.
• •Focus on the "Why": Consistently communicate the benefits of the product's unique design—its portability, convenience, and mess-free application. Frame it as a solution to the inconvenience of traditional perfume bottles.
• •Use Sensory Language Simply: When describing scents, use evocative but simple terms. For example, instead of a long list of notes, try "A warm, sun-drenched floral" or "A crisp, clean wood." This aligns with the minimalist aesthetic.
• •Maintain a Consistent Visual and Verbal Tone: Ensure the copy always matches the clean, sophisticated, and modern aesthetic of the brand's visuals. The words should feel as elegant and considered as the product design.
• •Adapt the Tone for the Platform: While the core tone remains sophisticated and minimalist, allow for slight variations. On TikTok and Instagram, the tone can be slightly more casual and trend-focused ("POV," hashtags), while the website and email communication should remain more polished and refined.

Percepción Social

Perceived as a niche, trendy, and aesthetically pleasing brand. Customers are drawn to the novelty of the solid fragrance and its minimalist design. It's seen as a modern alternative to traditional perfumes, appealing to those who value design, innovation, and convenience, making it an aspirational item at the intersection of beauty and lifestyle design.

Ejemplos de Copy

• •Rethink Your Fragrance. Discover our solid scents. Designed for your life in motion. Effortless, elegant, and always with you.
• •POV: you found the perfect accessory that's also your favorite scent. Fits in any pocket, ready for any moment. #FragranceFrame #SolidPerfume #EverydayCarry #PerfumeTok
• •The Scent of Simplicity. Tired of bulky perfume bottles? Our solid fragrances are designed to seamlessly fit into your life. Simply slide, apply, and go. Explore our collection of signature scents. Shop Now
• •A New Way to Wear Your Scent is Here. Welcome to FragranceFrame. Experience the elegance of solid fragrance.
• •The Frame - Midnight Fleur. An intimate blend of jasmine and sandalwood, captured in our signature solid form. The Frame is your personal scent accessory, engineered for simplicity and elegance. Its durable, minimalist case protects the solid fragrance, allowing for a discreet and effortless application whenever, wherever.