Brand Tone

approachable, supportive, and enthusiastic

Brand Values

• •Quality
• •Customer Satisfaction
• •Accessibility/Affordability
• •Support for Small Businesses
• •Transparency
• •Community/Engagement
• •Creativity & Passion

Best Practices

• •Know Your "Buddy": Always write as if you're talking to a creative friend or a fellow small business owner. Use "you" and "we" to foster a sense of connection.
• •Keep it Positive and Encouraging: Frame your messaging to uplift and inspire. Focus on the joy of creating and the potential of their endeavors.
• •Use Enthusiastic Language (Authentically): Incorporate positive adjectives and exclamations where appropriate, but avoid overdoing it to maintain sincerity. Emojis can be effective on social media.
• •Be Clear and Helpful: While friendly, ensure your copy is also informative, providing clear details about products, usage, and benefits. This aligns with their value of supporting small businesses.
• •Stay Consistent Across Platforms: While the style might adapt slightly (e.g., more emojis on TikTok, slightly more formal on email), the core approachable, supportive, and enthusiastic tone should be recognizable everywhere.

Social Perception

FragranceBuddy is generally perceived positively, especially by small-scale crafters (candle makers, soap makers, etc.). They are seen as a reliable source for a wide variety of fragrance oils, including good quality "dupes" of popular scents. Customers appreciate the strength of the oils and the value for money. The brand is viewed as supportive of the crafting community. Their fast shipping and good customer service are frequently praised. The TikTok presence likely contributes to a perception of being current, relatable, and engaged with a younger demographic of crafters.

Copy Examples

• •Website Banner for New Collection: "Unlock a world of aroma! ✨ Our NEW Luxe Fragrance Oils just dropped – ready to inspire your next amazing creation. Dive in and find your new signature scent!"
• •TikTok Video Caption (Showcasing an order being packed): "Fueling your passion, one drop at a time! 💖 We LOVE seeing what you create with #FragranceBuddy oils. Tag us in your masterpieces! #SmallBusinessSupport #CandleMaking #SoapMakingSupplies"
• •Email to Subscribers (Promoting a Sale): "Hey Fragrance Buddy! 👋 Ready to stock up on your faves or try something new? Our Spring Scents Sale is ON! Get 20% off all floral and fresh fragrance oils and let your creativity bloom!"
• •Product Description (for a popular dupe): "Obsessed with [Popular Brand's Scent Name]? Ours is a dead ringer! 😉 Craft your own luxurious soaps, candles, and lotions with our 'Inspired by [Popular Scent]' fragrance oil – all the scent, all the smiles, without the splurge!"
• •Instagram Post (Sharing a customer's creation): "Look at this STUNNING creation by @[CustomerHandle] using our [FragranceOilName]! 😍 We're so inspired by our amazing community of makers. What are you crafting today? Share your magic! #FragranceBuddyFamily #DIYCrafts #ScentedGoodness"