Tono de Marca

Elegant & Luxurious; Authentic & Traditional; Sensory & Evocative

Valores de Marca

• •Heritage & Legacy
• •Quality & Perfection
• •Innovation within Tradition
• •Customer Experience

Mejores Prácticas

• •Always Anchor in Heritage: Every piece of copy should, where appropriate, connect back to the brand's 112-year history with Junaid Perfumes. Phrases like "A century of artistry," "Crafted since 1910," or "The legacy of Syed Junaid Alam" reinforce authenticity and build trust.
• •Use Rich, Sensory Language: Since customers buy online without smelling the product, the copy must paint a vivid picture. Use evocative adjectives (e.g., "resinous," "creamy," "sparkling," "velvety") and connect scents to feelings, memories, and places (e.g., "as fresh as a sea breeze," "warm like a desert evening").
• •Educate the Audience: Briefly explain key ingredients like "Oud," what makes it special (e.g., "the liquid gold of perfumery"), and the difference between perfume oils and sprays. This positions the brand as an expert and helps newcomers to Arabian fragrances feel more comfortable and informed.
• •Emphasize Quality and Performance: Consistently mention the "high-quality ingredients," "long-lasting" nature, and "strong but sophisticated" sillage of the fragrances. This directly addresses a key purchasing driver for fragrance enthusiasts and justifies the premium positioning.
• •Maintain a Unified Voice of Elegant Confidence: The tone should never be overly casual, slangy, or focused on discounts. It must remain elevated, confident, and focused on the luxurious experience. This applies across all channels, from the formal website descriptions to the captions on TikTok. The brand is a leader in its field, and its voice should reflect that.

Percepción Social

Positive Association with Quality and Long-lasting Scents; Authentic Entry Point to Arabian Fragrances; Aspirational yet Accessible; Mixed Awareness (still building presence in North America)

Ejemplos de Copy

• •Legacy in a bottle. Hajar captures the soul of traditional Arabia with a commanding presence of rich cardamom and authentic pure Oud oil. It’s more than a fragrance—it’s a statement of strength and sophistication, crafted from a century of perfumery art. Wear the heritage.
• •Feel exquisitely elegant with every spritz. Moattar Dhahab is a creamy, comforting embrace of rich vanilla and delicate white musk, designed for the woman on the go. Described as a sweet and captivating head-turner, this French-inspired perfume blends modern femininity with timeless Arabian luxury. Let its comforting sensation define your day.
• •Subject: Discover the Scent of a Century. For over 112 years, the master perfumers at Junaid have been capturing the essence of Arabia. Now, Fragrance Arabia brings this treasure to you. From the deep, woody notes of our legendary Oud oils to the fresh, floral arrangements of our French perfumes, each bottle holds a story. Explore a world of authentic, long-lasting fragrances that enchant the senses. Your journey into true luxury begins here.
• •(Video shows elegant unboxing and application of a perfume oil) This isn't just perfume. This is history. This is Oud Junaid, an earthy, bittersweet aroma crafted with high-quality, authentic Oud. It’s the scent that turns heads in Dubai, now available in North America. Forget the fleeting trends; this is an eternal statement of confidence. #Oud #ArabianPerfume #LuxuryFragrance
• •Headline: Fragrance Arabia - Authentic Oud & Perfumes. Description: Experience the legacy of Junaid Perfumes, since 1910. Shop luxurious, long-lasting Arabic and French fragrances for men and women. Discover your signature scent.