Tono de Marca

Professional, passionate, and accessible.

Valores de Marca

• •Quality and Efficacy
• •Experience and Expertise
• •Simplicity and User-Friendliness
• •Customer-Centricity
• •Environmental Responsibility

Mejores Prácticas

• •Lead with Passion, Support with Professionalism: Start with the emotional connection to car care ("passion," "love for cars") and follow up with the reasons to trust the brand (25+ years of experience, professional-grade formulas).
• •Translate "Profi" to "Benefit": Instead of just saying a product is "professional," explain what that means for the end-user. For example, "professional-grade" means it works faster, lasts longer, or is safer for the vehicle's surfaces.
• •Keep it Simple and Direct: In line with the brand's "No complicated application" promise, the language used in instructions, blog posts, and social media should be clear, direct, and encouraging. Avoid overly technical terms wherever possible.
• •Tell the Heritage Story: Regularly incorporate the brand's history and the family aspect (Franz and Patrick Goger) into marketing materials. This is a unique asset that builds authenticity and trust.
• •Balance Eco-Friendliness with Power: When mentioning the environmental aspect, always pair it with performance. For example, "Gentle on the planet, tough on dirt." This addresses potential customer concerns that "eco-friendly" might mean "less effective."

Percepción Social

A reliable, high-quality, specialist brand, perceived as a serious player in the Austrian car care market among professionals and dedicated enthusiasts. Recognition is built on quality and heritage rather than widespread marketing.

Ejemplos de Copy

• •Professional Results, Simple Application. The passion of two generations is in every bottle. Discover Frago quality.
• •From dusty dashboards to stubborn scuff marks, our F01 All-Purpose Cleaner handles it all. Developed for professional detailers but designed for you. Get a perfect interior without the complicated steps. Clean, fresh, and simple.
• •Life's too short for complicated car care. Our F13 Wheel Cleaner proves it. Professional-grade shine is just a spray and a rinse away. #FragoFahrzeugpflege #CarCare #Detailing #CleanWheels
• •It started in 1994 with one man's search for the perfect shine. Disappointed with the market, Franz Goger decided to create his own solution. Today, that passion is the FRAGO promise: To deliver professional, effective, and easy-to-use car care products for everyone who believes a vehicle is more than just a way to get around.
• •Tired of products that don't deliver? Experience the Frago difference.