Tono de Marca

elegant, sophisticated, and evocative

Valores de Marca

• •Authenticity & Heritage
• •Quality & Craftsmanship
• •Sensory Experience
• •Elegance & Refinement
• •Nature-Inspired

Mejores Prácticas

• •Lead with Evocative Language: Always start with words that paint a picture and appeal to the senses. Use metaphors and storytelling related to Moroccan landscapes, journeys, and emotions to describe scents.
• •Emphasize Heritage and Craftsmanship: Regularly include keywords like "artisanal," "hand-crafted," "savoir-faire," "tradition," and "noble ingredients" to reinforce the brand's commitment to quality and authenticity.
• •Maintain a Sophisticated Tone: Avoid slang, overly casual phrases, and excessive exclamation points. Keep the language elegant, clear, and confident to match the premium nature of the products.
• •Focus on the "Why," Not Just the "What": Instead of just listing scent notes, explain the feeling or atmosphere the fragrance is designed to create (e.g., "to foster relaxation and escape," "for a welcoming and intimate space").
• •Be Consistent Across All Channels: Ensure the same elegant tone and core value messaging are used on the website, social media captions, email marketing, and even customer service interactions to build a strong, unified brand identity.

Percepción Social

Perception of a premium, perhaps niche, brand that is professional and established, but with low public engagement and feedback, shaped primarily by its own marketing.

Ejemplos de Copy

• •Capture the soul of the mountains. Our Sève de l'Atlas diffuser blends noble woods, warm spices, and a whisper of orange blossom to bring a serene, grounding presence to your home. Embrace the art of Moroccan tranquility. #FragINMaroc #ScentedJourney #MoroccanCraftsmanship #HomeFragrance #AtlasMountains
• •Transform your space into a sanctuary of peace. Hand-poured by artisan candle makers in Marrakech, our Mirage du Désert candle releases warm, oriental notes that evoke the calm of a desert sunset. Crafted from natural vegetable wax for a pure, lasting scent. Discover the essence of elegance. Shop now for free delivery over 600 dhs.
• •A single spritz is all it takes to journey to a hidden Moroccan oasis. Fleur d'Oasis is a delicate harmony of vibrant citrus, enchanting florals, and the sweet, comforting note of Barbary fig. This invigorating mist instantly refreshes your space, creating an atmosphere of serene luxury and well-being. Perfect for moments when you wish to transform the everyday.
• •This season, give more than a gift; give an experience. Our curated fragrance sets are an invitation to explore the rich sensory landscapes of Morocco. From the spicy warmth of the Medina to the fresh calm of an Atlas forest, each artisanal fragrance is a testament to decades of savoir-faire. Find the perfect, elegant gift for those you cherish.
• •Artisanal Fragrances, Rooted in Tradition. Since 1983. Experience the authentic scents of Morocco. #FragIN