Brand Tone

Aspirational yet Accessible, Youthful and Trendy, Empowering and Confident, Friendly and Engaging (on social media)

Brand Values

• •Accessibility
• •Affordability
• •Trend-Consciousness
• •Self-Expression
• •Community
• •Confidence

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining key tone words (e.g., "Confident," "Playful," "Empowering," "Friendly"), common phrases, and things to avoid (e.g., overly formal language, jargon).
• •Know Your Audience: Continuously research and understand the target demographic – their language, their aspirations, what resonates with them on social media and in product descriptions. Use language they use.
• •Use "You" and "Your" Centric Language: Focus the copy on the customer and the benefits or feelings they will experience (e.g., "You'll feel confident," "Your perfect look awaits").
• •Maintain Consistency Across All Channels: Ensure the tone used on the website (product descriptions, "Our Story"), social media captions, email marketing, and customer service interactions is aligned.
• •Inject Personality While Staying True to Core Values: While the tone can be playful or trendy, ensure it always circles back to the core values of accessibility, empowerment, and self-expression. For example, even a fun TikTok caption can subtly reinforce the idea of expressing personal style.

Social Perception

Emerging Online Boutique, Visually Appealing, Focused on Product, Dependent on Social Proof

Copy Examples

• •Instagram Post (New Arrival - Dress): "Stop scrolling, your dream dress just landed! ✨ Turn heads and own the room in our new [Dress Name]. Effortless style, endless confidence. Tap to shop & get ready to slay! #LeDeuxStyle #NewCollection #DressToImpress #AffordableGlam"
• •Website Banner (Homepage): "Your Style. Your Story. Unleash it with Le Deux. Shop the latest trends designed to make you look & feel amazing – without breaking the bank."
• •Email Subject Line (Promotion): "🔥 Hot New Drops + A Sweet Treat Just For You! 😉 Email Body Snippet: Hey gorgeous! Ready to upgrade your wardrobe? Discover fresh, runway-inspired looks at prices you'll love. Plus, enjoy [Discount/Offer] on us this week. Go on, treat yourself! Shop Now ->"
• •TikTok Video Caption (Outfit of the Day): "OOTD check! Feeling unstoppable in this Le Deux fit. 💅 Obsessed is an understatement! What trend are you loving rn? 👇 #LeDeuxStyle #OOTD #FashionTikTok #TrendyOutfits #StyleInspo"
• •Product Description (Basic Top with a Twist): "Meet your new everyday obsession: the [Top Name]. More than just a basic, this top features [Unique Detail, e.g., subtle ruching, unique neckline] that adds a touch of chic to any look. Dress it up or down – it's all about YOUR vibe. Made for comfort, designed for compliments. Get yours and express yourself! #WardrobeEssentials #StyleStaple #LeDeuxBabe"