Brand Tone

passionate, knowledgeable, and direct

Brand Values

• •Performance and Quality
• •Expertise and Experience
• •Customer-Centric Solutions
• •Authenticity
• •Value

Best Practices

• •Always write from the perspective of a knowledgeable enthusiast. Use phrases like "We know that..." or "For a build like this, you'll need..." to reinforce that the brand's staff are users of the products themselves.
• •These words are the cornerstone of the brand's value proposition. Ensure they are woven into product descriptions, social media posts, and all marketing materials to consistently reinforce what FPP stands for.
• •The copy should be clear, concise, and focused on solving a problem. The customer has a need; the copy should present FPP as the most direct and reliable path to the solution.
• •Instead of saying "we sell good products," mention the top-tier brands they stock ("Fragola," "Derale," "Aeroflow"). This provides tangible proof of their commitment to quality.
• •While the language should be technical and authoritative, it must also be inviting. End posts with a call to action that encourages interaction, such as "Give our team a call if you have questions" or "Let us know what you're building." This balances expertise with helpful customer service.

Social Perception

Based on their Facebook activity and business directory listings, FPP Speed Shop is perceived as a highly specialized and reliable supplier for a niche market. The social media engagement, though not vast, shows a community of dedicated racers and builders who trust the brand for specific, hard-to-find parts. The company is seen as a go-to source for performance plumbing and related components within the New Zealand car scene. Public reviews are scarce, suggesting that their reputation is primarily built on word-of-mouth within this tight-knit community and direct customer relationships rather than broad public commentary.

Copy Examples

• •Stop compromising on your fuel system. The Aeromotive A1000 regulator is here to deliver the consistent pressure your high-performance engine demands. No more hesitations, just pure power. In stock and ready to ship from our Manukau shop. Get yours now and feel the difference. #FPPSpeedShop #FuelSystem #Aeromotive #PerformancePartsNZ
• •50+ Years of Expertise. 7000+ Performance Parts. Your build deserves the best. From high-pressure hoses to precision fittings, we supply the quality components that championship-winning cars rely on. Trust the experts who live and breathe performance. [Shop Now]
• •Heat, pressure, and vibration are no match for our Stainless Steel Braided Hose. Built for the most demanding race applications, this is the lifeline of your vehicle's fluid systems. Featuring a reinforced CPE synthetic rubber line, it’s engineered for maximum flow and durability. Don’t let a failed hose end your race day. Upgrade with confidence.
• •That weekend project just got serious. Whether you're plumbing a turbo, upgrading your cooling system, or building a custom fuel setup, we have the fittings you need. Based in Manukau, we supply NZ's top builders with the best from around the world. Tap to shop the country's largest range of performance parts. #BuiltNotBought #CarProject #MadeInNZ #Performance
• •Stuck on your build? Our experts have the solution.