Brand Tone

Confident, Empowering, Informative, and Trustworthy

Brand Values

• •Confidence
• •Empowerment
• •Quality
• •Transparency
• •Ethical Materials
• •Durability

Best Practices

• •Highlight the quality of materials (18K gold plated, sterling silver, hypoallergenic, waterproof, tarnish-free).
• •Empower customers to express their unique style with confidence through your jewelry.
• •Maintain transparency by providing detailed information about materials and care.
• •Use informative and trustworthy language in all communications.
• •Showcase jewelry through engaging visuals and styling tips on social media.

Social Perception

A brand that empowers customers through high-quality, durable, and stylish jewelry, with a focus on transparency and ethical materials.

Copy Examples

• •Express your unique style with confidence. Our jewelry is designed to empower you.
• •Discover our collection of 18K gold plated, sterling silver, hypoallergenic, waterproof, and tarnish-free jewelry.
• •Learn how to care for and style your jewelry with our expert tips on our blog.
• •We offer synthetic diamonds as a beautiful and ethical alternative to mined diamonds.
• •Level up your style with our stainless steel, waterproof jewelry. #levelair