Tono de Marca

Supportive & Encouraging, Informative & Educational, Relatable & Understanding, Direct & Benefit-Oriented

Valores de Marca

• •Health & Wellbeing
• •Quality & Effectiveness
• •Customer Support & Satisfaction
• •Accessibility & Ease of Use
• •Confidence

Mejores Prácticas

• •Focus on Solutions and Benefits: Always highlight how the products or advice will solve a customer's problem (e.g., reduce pain, improve posture, boost confidence).
• •Use Empathetic and Encouraging Language: Acknowledge the struggles of poor posture and pain, and offer hope and actionable solutions.
• •Make information accessible to everyone, regardless of their prior knowledge about posture.
• •Maintain a Positive and Uplifting Voice: Frame posture correction as a journey towards a better quality of life and increased self-assurance.
• •Ensure Consistency Across All Channels: Whether it's the website, social media, or customer service, the core message and tone should remain aligned with the brand's values of support and well-being.

Percepción Social

Customers generally report satisfaction with the results, comfort, and ease of use of RESET Posture products. Social media engagement shows an audience actively seeking solutions for posture-related issues. There's a clear demand for posture solutions, with many people seeking advice, exercises, and products. Customers value comfort, effectiveness, and discreetness.

Ejemplos de Copy

• •Stand taller, feel better.
• •Posture tips, exercises, relatable pain points (like "turtle neck" or "text neck").
• •Exercises to counteract sitting, tips to "reset your posture," and information on how posture affects health.
• •Videos on topics like "How To Correct Your Posture - 5 Home Exercises" and "How to Reset and Restore Your Posture."
• •#PostureCheck #TechNeck #ResetPosture