Brand Tone

Aspirational & Inspiring, Expert & Knowledgeable, Friendly & Approachable, Quality-Focused, Community-Oriented & Trustworthy

Brand Values

• •Quality
• •Customer Satisfaction
• •Expertise & Passion
• •Style & Inspiration
• •Community & Heritage
• •Trust & Reliability

Best Practices

• •Always Lead with Inspiration and Expertise: Frame product descriptions, social media posts, and advice around how Foy & Company can help customers achieve their dream home. Highlight the knowledge and passion of the team.
• •Maintain a Friendly and Approachable Voice: Even when discussing high-end products or design principles, keep the language accessible and welcoming. Address customers warmly and respond to queries with genuine helpfulness.
• •Emphasize Quality and Longevity: Consistently weave in messages about the craftsmanship, durability, and timeless style of the products. This reinforces the value proposition beyond just aesthetics.
• •Incorporate a Sense of Community and Heritage: Remind the audience of Foy & Company’s roots as a family-run Irish business. This builds trust and a personal connection, especially with the local customer base.
• •Be Visually Cohesive with Your Words: Ensure that the tone of the copy matches the visual style of the imagery used, especially on platforms like Instagram. Aspirational images should be paired with copy that evokes a similar feeling of elegance and possibility.

Social Perception

Locally Respected, Source of Quality and Style, Helpful and Knowledgeable Staff, Reliable, Inspirational

Copy Examples

• •Facebook/Instagram Post (New Collection): Dreaming of a home that tells your story? ✨ Our new [Collection Name] has arrived, blending timeless elegance with contemporary comfort. Discover pieces designed to inspire and crafted to last. Visit us in-store or explore the collection online – let our experts help you create a space you'll love for years to come. #FoyAndCompany #HomeInspo #NewArrivals #InteriorDesignIreland #QualityLiving
• •Website Banner (Design Services): Transform Your House into a Home You Adore. With over 40 years of design expertise, our passionate team at Foy & Company is here to guide you. From choosing the perfect paint colour to full room makeovers, let's create something beautiful together. Book your complimentary design consultation today!
• •Email Newsletter Subject Line (Seasonal Promotion): Refresh Your Space: Expert Picks for a Stylish [Season] Home from Foy & Company *(Body Snippet):* Hello [Customer Name], as the seasons change, so does our inspiration for creating inviting interiors. At Foy & Company, we believe your home should be a sanctuary. Explore our curated selection of [seasonal items] and let our family help yours find the perfect pieces to brighten your space with quality and style.
• •Blog Post Title/Social Media Teaser (Expert Advice): The Secret to Choosing the Perfect Sofa? Our Experts Share Their Top Tips! 🛋️ More than just a seat, it's the heart of your living room. Discover how to balance style, comfort, and durability with Foy & Company's guide. Read more on the blog! #FoyExperts #SofaShopping #InteriorAdvice #HomeComfort
• •Instagram Story (Behind-the-Scenes/Community Focus): *(Image/Video of staff arranging a new display)* Putting the finishing touches on our new [Product Type] display! ✨ Our team is passionate about bringing you the best in home interiors. Pop into our [Location] store to see what’s new and get inspired! We love helping our Foy & Co family create beautiful homes. #TeamFoy #DonegalInteriors #ShopLocalIreland #BehindTheScenes