Brand Tone

Fun, bold, empowering, trendy, and friendly.

Brand Values

• •Empowerment
• •Individuality and Self-Expression
• •Quality
• •Cruelty-Free & Conscious Formulations
• •Customer-Centricity
• •Accessibility & Inclusivity
• •Positivity and Fun

Best Practices

• •Embrace the "Bae" Language: Consistently use friendly, playful, and empowering language. Incorporate terms like "bae," "foxy," "hair goals," and a touch of sass where appropriate. Maintain a confident and bold voice.
• •Highlight Empowerment and Individuality: Craft messages that inspire confidence and celebrate unique styles. Focus on how the products help users express themselves and feel their best.
• •Keep it Visually Vibrant and Trendy: Ensure all visual content (images, videos, graphics) aligns with the fun, stylish, and often colorful aesthetic of the brand. Use user-generated content and influencer collaborations that reflect this vibe.
• •Emphasize Key Values Consistently: Always reiterate the cruelty-free, sulfate-free, and paraben-free aspects of the hair care line. Mention the salon-quality performance of the tools.
• •Engage Authentically: Interact with the community in a genuine, approachable, and enthusiastic manner. Respond to comments and messages with the brand's characteristic playful and supportive tone. Use emojis and trendy slang where fitting to maintain a relatable feel.

Social Perception

Customers and the public generally perceive FOXYBAE as a trendy and effective hair care and styling brand. Positive reviews highlight the quality of the products, the beautiful results they deliver (shiny, soft, voluminous hair), and the appealing aesthetic of the tools. The brand is seen as one that helps users achieve salon-like hairstyles at home.

Copy Examples

• •Unleash your inner Foxy. ✨ Our Rose Gold Blowout Dryer Brush gives you salon-worthy volume and shine, because life’s too short for bad hair days. #FoxyBae #HairGoals
• •Warning: May cause excessive hair flipping. 😉 Our 12-in-1 Magic Daily Leave-In Mask is packed with all the good stuff your locks crave. Get ready for your softest, healthiest hair yet. Sulfate-free, cruelty-free, zero fox given.
• •Hey Bae, ready to turn heads? 🔥 Our Pearl Gold Titanium Flat Iron delivers sleek, frizz-free styles that last. Shine on, you foxy thing.
• •Confidence looks good on you. So does amazing hair. 😉 From beachy waves to glam curls, our multi-styler wands are your secret weapon. What look are you creating today? #StayFoxy #EmpoweredByFoxyBae
• •Tired of basic? So are we. Elevate your hair game with FoxyBae. Salon quality, bae-approved results. Because you deserve to feel foxy, every single day.