Brand Tone

Professional yet Approachable, Passionate and Enthusiastic, Supportive and Community-Oriented, Elegant and Quality-Focused

Brand Values

• •Quality
• •Customer Service
• •Affordability
• •Experience and Expertise
• •Passion for Equestrianism
• •Contribution to the Industry

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., Elegant, Knowledgeable, Supportive, Passionate), along with do's and don'ts for wording and style. Share this with anyone creating content.
• •Always Emphasize Quality and Elegance: Consistently use language that reflects the high standards and stylish nature of the products, reinforcing the "Equestrian Elegance Just For You" tagline.
• •Show, Don't Just Tell, the Passion: Infuse copy with genuine enthusiasm for equestrianism. Share stories, insights, or tips that resonate with fellow riders, stemming from the owners' deep experience.
• •Maintain a Helpful and Approachable Demeanor: Even when discussing technical aspects of products, ensure the language is accessible and friendly. Encourage questions and interaction, positioning the brand as a supportive resource.
• •Be Authentic to NZ Roots: Subtly weave in a sense of local connection and pride where appropriate, reminding customers that they are supporting a New Zealand-owned business dedicated to the Kiwi equestrian community.

Social Perception

A reliable source for quality equestrian products, Knowledgeable and experienced in the equestrian field, A New Zealand-owned business that is passionate about the local equestrian scene, Offering good customer service and efficient delivery

Copy Examples

• •✨ Elevate Your Ride! ✨ Introducing the stunning new [Product Name] collection from [Brand]. Crafted for both elegance and performance, because you and your horse deserve the best. Visit us at foxwoodequestrian.co.nz to discover the difference quality makes. #FoxwoodEquestrian #EquestrianElegance #NZRiders #NewArrival
• •Sunrise schooling sessions, the quiet bond between horse and rider, and gear that works as hard as you do. That's the Foxwood way. We're passionate about providing fellow Kiwi equestrians with apparel and tack that combines style, durability, and comfort. What are your riding goals this season? Share below! 👇 #LiveYourRide #FoxwoodStyle #EquestrianLifeNZ #QualityGear
• •Step into the arena with confidence and grace. Our [Jacket Name] offers a sophisticated silhouette, crafted from premium, breathable fabric for ultimate comfort and a flawless presentation. Designed by riders, for riders who demand excellence. Shine brighter with Foxwood Equestrian. #ShowJacket #EquestrianStyle #CompetitionReady
• •With over 40 years in the saddle and in the equestrian business, we at Foxwood Equestrian understand the nuances that make good gear great. That's why we personally select and stand by every product we offer. Need advice on the perfect bit or the latest in show attire? We're always here to help you make the best choice for your equestrian journey. Explore our curated collections today. #ExpertAdvice #QualityEquestrian #YourTrustedPartner
• •More than just a store, Foxwood Equestrian is a culmination of a lifetime's passion for horses and the pursuit of excellence in equestrian sport. As New Zealand riders ourselves, we're committed to bringing you exceptional quality, enduring style, and genuine value, helping you 'Live Your Ride' with elegance and confidence. From our family to yours, welcome to the Foxwood community.