Brand Tone

patriotic, respectful, appreciative, friendly, approachable, proud, honorable

Brand Values

• •Patriotism
• •Support for Veterans
• •Quality
• •Community

Best Practices

• •Always Circle Back to the Mission: In all copywriting, from product descriptions to social media posts, find opportunities to mention the brand's commitment to supporting veterans. This reinforces the core value and gives customers a reason to feel good about their purchase.
• •Use Patriotic Language and Imagery: Consistently use words like "pride," "honor," "patriot," "freedom," and "American-made." Accompany text with images that reflect these values, such as the American flag, eagles, and military-inspired designs.
• •Maintain a Respectful and Appreciative Tone: When speaking about veterans and service members, always use a tone of deep respect and gratitude. Avoid casual or flippant language in this context.
• •Engage with the Community: Foster a sense of community by interacting with customers on social media, sharing their stories (with permission), and creating a space where they can connect with like-minded individuals.
• •Highlight "Made in the U.S.A.": Prominently feature the fact that products are American-made. This is a significant selling point for the target audience and aligns with the brand's patriotic values.

Social Perception

The public perceives Foxtrot Golf as a reputable and honorable brand. Customers express high satisfaction with product quality and the company's mission. The brand is seen as a way for consumers to show their support for veterans and American-made goods while enjoying their passion for golf. The connection to military and first responder culture is a significant part of their identity and is well-received by their target audience.

Copy Examples

• •Wear Your Pride on the Fairway. Our new 'Stars & Bars' Polo isn't just a shirt; it's a statement. Made in the USA and designed for patriots, every purchase supports our nation's heroes. Shop now and swing with honor.
• •The Freedom to Play, The Honor to Serve. At Foxtrot Golf, we believe in the game and the heroes who protect our freedom to play it. That's why a portion of every sale goes directly to supporting veterans. Thank you for helping us give back.
• •American-Made Quality for the American Golfer. From the first tee to the final putt, feel the difference of American craftsmanship. Our performance polos are designed to keep you cool and comfortable, all while showing your love for the red, white, and blue.
• •More Than a Brand, It's a Mission. We're a community of golfers who love our country and appreciate the sacrifices of our service members. Join us in supporting our veterans, one round at a time.
• •The Perfect Gift for the Patriot Golfer. Looking for a gift that gives back? Our patriotic golf apparel and accessories are the perfect way to show your appreciation for the golfer in your life and the country we all love.