Brand Tone

friendly, approachable, community-oriented, and enthusiastic

Brand Values

• •Quality
• •Customer Service
• •Community & Engagement
• •Variety & Inclusivity (in fashion)
• •Creativity & Customization

Best Practices

• •Embrace Enthusiasm: Use positive language, exclamation points (judiciously), and emojis where appropriate (especially on social media) to convey genuine excitement about products and events.
• •Be Approachable and Conversational: Write as if you're talking to a friend. Use contractions (e.g., "we're," "it's"), ask questions to encourage engagement, and avoid overly formal or technical jargon unless explaining specific services like DTF printing.
• •Highlight Community: Reference the local San Antonio community, invite participation in events, and share user-generated content (with permission) to foster a sense of belonging.
• •Focus on Solutions and Benefits: Emphasize how Fox & Tots' products (quality clothing, unique fabrics) and services (custom printing, helpful customer service) benefit the customer – whether it's creating something unique, dressing their children in durable clothes, or having a fun experience.
• •Maintain a Consistent Visual and Verbal Identity: Ensure that the friendly and enthusiastic tone is reflected not just in words but also in the visuals used on social media and the website. The playful and welcoming vibe seen on TikTok should carry through to other communications.

Social Perception

positive and engaged local following

Copy Examples

• •🎨✨ Fresh fabric alert! ✨🌈 Your next DIY masterpiece starts right here at Fox & Tots! We're gushing over these new prints – perfect for that one-of-a-kind outfit or a special gift. Swing by our San Antonio boutique or tap the link in bio to shop! What will YOU create? #FoxAndTots #CustomFabric #SanAntonioTX #DIYFashion #NewArrivals
• •Get Slimy With Us! 🎉 Join the Fox & Tots crew this Saturday for a super fun slime-making workshop! Perfect for the kiddos (and the young at heart 😉). We'll bring the goo, you bring the giggles! Limited spots – DM us to save your place! #FoxAndTotsEvents #SanAntonioFamily #SlimeTime #CommunityFun #SATX
• •Dress your little stars in something special! 🦊✨ Discover adorable, quality-stitched outfits for every adventure at Fox & Tots. Because every tot deserves to shine! Shop Now & Sparkle!
• •🤯 Watch us bring YOUR designs to life! Our DTF prints are a game-changer. 🔥 Got an idea? We can print it! Drop a comment with what you'd customize! #FoxAndTots #DTFPrinting #CustomTees #SanAntonioSmallBusiness #MadeInSA
• •Hey Fox & Tots Family! 👋 Just a friendly reminder that we're always here to help! Have a question about your order, our fabrics, or just want to say hi? Our amazing team is ready to chat. Your happiness is our top priority! #FoxAndTotsCares #CustomerLove #HereForYou