Brand Tone

Energetic, Friendly, and Encouraging

Brand Values

• •Adventure for All
• •Safety First
• •Connection with Nature
• •Creating Memories
• •Community

Best Practices

• •Use an Active, Energetic Voice: Employ strong verbs and an enthusiastic tone. Write in the present tense to make the reader feel the immediacy of the adventure.
• •Focus on "You," the Customer: Address the audience directly. Frame the experience around their feelings, their challenges, and their memories.
• •Balance Thrills with Reassurance: Always pair exciting, adventurous language with words that convey safety and accessibility. This builds trust, especially with families.
• •Incorporate "Power Words": Use evocative words that align with the brand values, such as Adventure, Challenge, Conquer, Discover, Fly, Laugh, Memories, Together, Unforgettable.
• •Encourage Engagement: End social media posts with questions to foster community interaction.

Social Perception

Foxpark is perceived very positively by the public. Customers view it as a well-managed, safe, and exceptionally fun destination for families and groups, with excellent staff, high-quality courses, and great value. Many recommend it as a 'must-do' activity.

Copy Examples

• •Little adventurers, big courage! Watch them go from nervous giggles to confident cheers! Our kids' courses are designed for maximum fun and total safety, so your little ones can conquer the treetops and make memories that last a lifetime. Ready for a family day out? #Foxpark #Accrobranche #FamilyAdventure #ArgelesSurMer #KidsInNature
• •Your vacation needs more adventure. Beach days are great, but have you tried flying through a forest? Foxpark in Argelès-sur-Mer offers thrilling treetop courses and ziplines for all ages. It’s the perfect way to add a dose of adrenaline to your trip. Book your unforgettable day out! Learn More & Book
• •Find Your Wild Side. High in the trees of Argelès-sur-Mer, an adventure is waiting for you. Zipline through the forest, challenge yourself on our treetop obstacle courses, and share an unforgettable experience with the people you love. Safe, fun, and open to all. Welcome to Foxpark.
• •An Adventure is Calling (and it's a great deal!) Hi [Name], escape the everyday and join us at Foxpark! This spring, challenge yourself on our acclaimed treetop courses with our special 20% off offer for groups of 4 or more. It’s the perfect excuse to gather your friends or family for a day of laughter, courage, and fresh air. Book now and create your story!
• •Tired of the same old? It's time to look up. To climb higher. To fly faster. To laugh louder. Foxpark. Your adventure awaits. #TreetopAdventure #Zipline #GetOutside #SouthOfFrance