Brand Tone

Passionate & Enthusiastic, Knowledgeable & Authoritative, Approachable & Friendly, Community-Focused, Authentic & Down-to-Earth

Brand Values

• •Preservation
• •Quality
• •Expertise
• •Community
• •Customer Support
• •Authenticity

Best Practices

• •Embrace the Enthusiasm: Always let the genuine passion for Fox Body Mustangs shine through in all communications. Use exclamation points appropriately and share exciting news with vigor.
• •Speak from Experience: Ground your content in real knowledge and expertise. Share tips, how-tos, and insights that demonstrate a deep understanding of these vehicles, just like Matt does on the GearHead704 YouTube channel.
• •Foster Community Dialogue: Actively engage with your audience. Ask questions, respond to comments thoughtfully, and encourage users to share their own Fox Body stories and projects. Highlight customer cars and event participation.
• •Be Approachable and Helpful: Maintain a friendly, down-to-earth voice. Avoid overly technical jargon where possible, or explain it clearly. Position the brand as a helpful resource, not just a retailer.
• •Stay Authentic: Consistently emphasize the commitment to preservation, quality, and the unique aspects of the Fox Body Mustang. Share behind-the-scenes glimpses (like the 'dog employees') to reinforce the small business, enthusiast-driven identity.

Social Perception

Trusted Experts, Community Leaders, Reliable & Fair, Dedicated & Passionate

Copy Examples

• •Headline: Keep Your Fox Roaring! 🦊 Body: From rare NOS treasures to essential reproduction parts, Fox Mustang Restoration has everything you need to keep your 1979-93 legend alive and kicking. Got a question? Our experts are as passionate about your Fox as you are! #FoxResto #SaveTheFoxes #MustangParts
• •Headline: More Than Parts. It's a Passion. Body: At Fox Mustang Restoration, we don't just sell parts; we live and breathe Fox Bodies. Whether you're tackling a full restoration or a weekend repair, we've got the expertise and the components to help you succeed. Join the FoxResto family!
• •Headline: Foxtoberfest is Calling! 🍂 Body: Get ready for the ultimate Fox Body gathering! Connect with fellow enthusiasts, showcase your ride, and find those hard-to-get parts. Fox Mustang Restoration is proud to bring the community together. Sign up for updates! #Foxtoberfest #FoxBodyMeet #MustangCommunity
• •Headline: From Our Garage to Yours: Expert Fox Body Service. Body: Don't let that dream Fox project stall. Our master tech, Matt, has been wrenching on these beauties since 2004. From engine rebuilds to making that A/C blow cold again, we bring your Fox back to its prime. Book your inspection today! #FoxBodyShop #MustangRestoration #ExpertMechanic
• •Headline: That OEM Finish You've Been Searching For? We Got It. Body: Dreaming of that factory-fresh look and feel for your Fox? We specialize in stock restorations and sourcing genuine OEM and high-quality reproduction parts to make your Mustang shine like it just rolled off the line. Let's make your vision a reality. #FoxOEM #ClassicMustang #RestorationGoals