Brand Tone

Professional, Expert, Innovative, precise, benefit-oriented, empowering, and encouraging. Communicates with authority and deep understanding of the magician's craft.

Brand Values

• •Quality and Craftsmanship
• •Innovation
• •For Magicians, By Magicians
• •Empowerment through Education

Best Practices

• •Prioritize "Benefit over Feature": Instead of just stating a coin is "gaffed," explain what that allows the magician to do GÇö "achieve an impossible, visual vanish right under the spectator's nose."
• •Use Language of an Expert: Employ terminology understood by the magic community (e.g., "routines," "sleights," "gimmicks," "patter") to build credibility and show you are an insider, but always explain the benefit to the end-user (the magician).
• •Highlight Collaborations: Always associate the brand with respected names in the magic world. This leverages their credibility and reinforces your own brand's commitment to quality and innovation.
• •Show, Don't Just Tell, with High-Quality Visuals: The brand's products are premium. The photography and videography must reflect this. Use clean, professional shots that emphasize the materials and precision of the items, alongside dynamic performance videos.
• •Maintain a Tone of Professional Partnership: In all communications, from ad copy to customer service, position the brand as a partner in the magician's success. The tone should be one of mutual respect for the art form, offering tools to help elevate it.

Social Perception

Perceived as a premium and reliable manufacturer of high-quality, specialized magic apparatus. Seen as a serious contributor to the magic community, providing tools for professional and dedicated amateur magicians, with credibility bolstered by collaborations with well-known figures. Known as "magic's best kept secret".

Copy Examples

• •Precision in your hands, miracle in their eyes. The Nightshade Coin Set isn't just a prop; it's an instrument, meticulously engineered for flawless performances. Feel the difference craftsmanship makes.
• •Stop performing tricks. Start redefining reality. From the mind of Craig Petty and the workshops of Fox Magic MFG comes a revolutionary tool that pushes the boundaries of coin magic. Over 8 hours of instruction for dozens of routines. This is your next chapter.
• •We know what it's like to be in front of an audience. We know the details that matter. That's why we create tools designed for the real world GÇödurable, deceptive, and devastatingly effective. This isn't just our product; it's our contribution to your art.
• •You have the passion. We have the tools. Unlock 30+ new routines with one incredible coin set. The gaffs do the heavy lifting, so you can focus on what matters most: the performance. Your journey to mastery starts here.
• •Fox Magic MFG: The Manufacturer Behind the Masters. World-class precision for the discerning magician.