Tono de Marca

Aspirational, supportive, and organized; friendly and approachable, yet sophisticated and intentional. Consistently positive and empowering, aiming to inspire customers to achieve a balanced and productive life.

Valores de Marca

• •Intentionality
• •Empowerment
• •Aesthetic & Quality
• •Productivity
• •Community

Mejores Prácticas

• •Lead with Empathy and Support: Always frame your copy from a place of understanding. Use phrases like 'We know life gets busy,' or 'A tool to help you...' to position the brand as a partner, not a demanding coach.
• •Use Aspirational and Empowering Language: Focus on the outcome and the feeling. Words like 'elevate,' 'empower,' 'transform,' 'clarity,' and 'purpose' should be staples in your vocabulary. Speak to the customer's potential.
• •Maintain Visual and Verbal Elegance: The clean, minimalist aesthetic should be matched by the copy. Keep sentences clear, concise, and sophisticated. Avoid slang (except where appropriate for a platform like TikTok) and overly casual language to maintain the premium feel.
• •Ask Engaging, Reflective Questions: Encourage your audience to think about their own goals and plans. Questions like 'What are you grateful for today?' or 'How do you define success?' foster a sense of community and introspection that aligns with the brand's values.
• •Create a 'Key Word' Guide: Develop an internal document with lists of on-brand and off-brand words. For example, use 'intentional' instead of 'busy,' 'clarity' instead of 'control,' and 'journey' instead of 'struggle.' This ensures anyone writing for the brand can quickly align with the established tone.

Percepción Social

The brand is perceived as high-quality, trustworthy, and aesthetically pleasing, offering a premium product that customers view as an investment in personal growth and organization. It's seen as a source of motivation and a tool for creating a more intentional and less chaotic lifestyle.

Ejemplos de Copy

• •Your future is a blank page. Fill it with intention. ✨ Introducing the Intentional Living Journal, designed for the woman ready to turn her dreams into daily actions. More than just a schedule, it ’s a space to define your vision, celebrate your progress, and build a life you love, one day at a time. Ready to begin?
• •Overwhelmed by the hustle? It's time to find your flow. The Leadbetter Planner isn't just about managing tasks —it's about mastering your time so you can thrive in your career *and* reclaim your peace. Swap chaos for clarity and make every moment count. Shop our collection and redefine your productivity.
• •Organize Your Life. Elevate Your Ambitions. Beautifully designed tools for the modern woman who does it all. Welcome to your new chapter of intentional living.
• •Sunday reset complete. ✔️ Setting myself up for a week of success and calm. What ’s your #1 goal this week? #planneraddict #goalgetter #organization #thatgirl
• •Hi [Name], remember that big goal you set for yourself? This week is another chance to get closer to it. Whether it's taking one small step or making a giant leap, your journey is yours to design. We ’re just here to help you keep it beautifully organized. Here ’s to a productive and purposeful week ahead. With love, The Leadbetter Co.