Brand Tone

Tech-Oriented and Innovative, Accessible and Value-Driven, Customer-Centric and Aspiring, Proudly Indian

Brand Values

• •Quality
• •Innovation
• •Customer Satisfaction/Experience
• •Affordability/Value
• •Reliability
• •Accessibility
• •Supporting Indigenous Manufacturing ("Make in India")

Best Practices

• •Emphasize "Extraordinary" and Empowerment: Consistently weave in the idea that Foxin products help individuals achieve more or add something special to their lives, tying back to the "For Extraordinary Individuals" concept.
• •Highlight "Innovation" and "Quality" with Specifics: Instead of just stating these values, briefly mention aspects like R&D, specific features, or the benefits of their quality, reinforcing credibility.
• •Maintain a Confident but Accessible Voice: The tone should be knowledgeable about technology but avoid overly technical jargon that could alienate a broader audience. Focus on the user benefits.
• •Always Integrate "Value" and "Affordability": Even when discussing premium features, remind the customer that Foxin offers this at a competitive and accessible price point.
• •Proudly Feature "Made in India": Regularly and prominently include the "Made in India" message, as it's a key differentiator and value proposition for the brand.

Social Perception

Generally Positive, Value for Money, Growing Brand, Some concerns exist but are in the minority

Copy Examples

• •Foxin: Powering Your Extraordinary. Quality Tech, Made in India, Priced for You. Don't just live your life, amplify it. Foxin delivers cutting-edge IT peripherals and mobile accessories engineered for performance and reliability. Experience innovation that fits your budget. Shop now and feel the extraordinary.
• •Stay charged, stay ahead. Our Foxin power banks combine robust Made-in-India quality with fast-charging innovation, so you're always ready for what's next. Affordable power for your extraordinary journey. #FoxinIndia #TechForEveryone #MadeInIndia #PowerUp
• •Dominate the game with Foxin. Engineered for precision and responsiveness, our gaming mouse delivers the reliability you need and the innovative edge you crave. Experience top-tier performance without breaking the bank. Get yours and become extraordinary.
• •Unlock Innovation: Discover Foxin's Latest Tech at Unbeatable Value. At Foxin, we believe everyone deserves access to high-quality, innovative technology. That's why we're committed to bringing you the best of "Made in India" electronics, designed to enhance your everyday and empower your extraordinary. Explore our new arrivals...
• •Innovation Meets Affordability. Foxin - Tech That Empowers Your Extraordinary. [Shop Our Made in India Range]