Brand Tone

Friendly, Youthful, and Value-Driven

Brand Values

• •Accessibility & Affordability
• •Entrepreneurial Spirit
• •Customer Trust
• •Resourcefulness

Best Practices

• •Embrace a Casual, Youthful Voice: Use conversational language, slang (appropriately), and emojis to connect with the target audience of teens and young adults. Keep sentences clear and direct.
• •Lead with the Value: Every piece of copy should emphasize the benefit: the savings, the smart find, the great deal. The brand isn't just selling a shirt; it's selling the satisfaction of a bargain.
• •Weave in the "Clever" Theme: Use words like "savvy," "smart," "outfox," "nabbed," and "secret deal" to reinforce the brand name and the idea that customers are making a clever purchasing decision.
• •Leverage the Founder's Story: Casually referencing the brand's origin in ad copy can build authenticity and trust. It frames the business as a passion project rather than a faceless corporation.
• •Maintain Transparency: Be upfront and clear in all communications, from product descriptions (especially for used items) to policy pages. This honesty builds on the positive perception of being a "legit" and trustworthy store.

Social Perception

Positive. Viewed as a legitimate and reliable source for discounted brand-name clothing, praised for trustworthiness, great value, and good customer service. Perception is currently limited due to lack of social media presence.

Copy Examples

• •Why pay full price? Outsmart the system. Shop Hollister and more for way, way less. Your wallet will thank you. 😉
• •That feeling when you find your favorite hoodie on sale. Yeah, we've bottled that. Get your foxy deal before it's gone!
• •Don't tell anyone... (Okay, tell everyone.) New deals just dropped!
• •Spotted: the perfect tee, but with a not-so-scary price tag. We nabbed this deal so you could look great without breaking the bank.
• •From a high schooler's side hustle to your go-to for deals. We find the fashion, you get the savings. It's that simple.